Dreams Resorts & Spas Website Redesign
Promotional Campaign Launch: October 21, 2013
Website Redesign
Goals
• Promote the Dreams website redesign by highlighting new and exciting
features
• Notify consumers, travel agents and partners of new site for cross-promotion
and implementation accordingly
• Drive website visits to increase bookings
Website Redesign
Consumer Initiatives
• Consumer-Dedicated Email Blast
• Purpose: To announce the ‘new & improved’ design of
DreamsResorts.com, and to highlight interactive features on new site
• Goal: Drive website visits to increase bookings
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Social Media Initiatives
‘New Look of DreamsResorts.com’ Blog Post
Romance-Focused Blog Post
E-Concierge Facebook & Twitter drive
The “New Look” announcement from corporate accounts (Facebook, Twitter,
Instagram and Pinterest)
• Purpose: To announce the ‘new & improved’ design of
DreamsResorts.com, and to highlight interactive features on new site
• Goal: Drive bookings and business to destination weddings market
Agent Initiatives
• Agent-Dedicated Email Blast
• Purpose: To announce the ‘new & improved’ design of
DreamsResorts.com to agents
• Goal: Drive agent visits to website for them to better sell our resorts
Website Redesign
‘Find Your Perfect Resort’ Tool
• A new and interactive feature that helps
visitors select their ideal Dreams Resort &
Spa
• Takes into account visitor’s location, length
of travel, resort atmosphere and activity
preferences
Website Redesign
‘Find Your Perfect Resort’ Tool
Website Redesign
Special Events Calendar
• The special events calendar is a new,
interactive tool, which allows guests to
see what entertainment is happening
during their trip
Website Redesign
New Photos & Videos Page
• The photos and videos page on each
resort’s web page highlight our awardwinning imagery in oversized galleries
• Photo galleries allow you to “Pin it”
directly to your Pinterest boards
• New testimonial videos created and
added to the videos section of this page
Website Redesign
Social Media
• New & improved social media widgets
incorporated on page, which gives
prominence and easy access to
Facebook, Twitter, Pinterest and
YouTube pages
• Day Dreams blog reel automatically
updates with new posts
Email Blasts
Agent Email Blast
Agent Email Blast
• Scheduled to go out October 21, 2013 to
a database of Agents, Tour Operators
and RCI members
• Dreams Tulum special Master Agent
Rate banner added in an effort to
promote resort enhancements
Consumer Email Blast
Consumer Email Blast
• Scheduled to go out October 23, 2013 to
a database of consumers
• Fall in Love with AMResorts banner
added in an effort to remind consumers
of current fall promotion