PSA
public service announcement
public service announcements are messages in the public interest disseminated by
the media without charge, with the objective of raising awareness, changing public
attitudes and behavior towards a social issue.
What are we doing?
Why are we doing this?
Keep America Beautiful 1:00 “The Crying Indian”
1975
https://www.youtube.com/watch?v=8Suu84khNGY
What makes this PSA a “classic”?
“Some people have a deep abiding respect for the
natural beauty that was once this country…
And some people don’t.
People start pollution. People can stop it.”
This is your brain on drugs - 1987
https://www.youtube.com/watch?v=nl5gBJGnaXs
Drinking and Driving can kill a friendship
1983
:30
https://www.youtube.com/watch?v=fZXz3wLE0pk
Simplifying your message. How do you communicate your
message in 10 seconds?
Friends Don’t Let Friends Drive Drunk
:10
https://www.youtube.com/watch?v=KQ_0AwM93j4
Buckle Up!
1960’s
https://www.youtube.com/watch?v=XGDAal7Kst4
Who is the target audience for this PSA?
How do you know that they are the target
audience?
You could learn a lot from a dummy
https://www.youtube.com/watch?v=Xv12xpi1H6k
https://www.youtube.com/watch?v=Zq3ICBbr4R4
What elements are being used in this PSA to reach an audience?
Generation Red Cross
Late 1990’s
https://www.youtube.com/watch?v=3TQQ2WMxbXA
“They’ve given us a label… generation “X”, generation nothing.
Why not wear a label that does mean something?”
Who is the audience? How do you know?
Graphic Simplicity!
Ask for Help
https://www.youtube.com/watch?v=4OzD_-3QgrM
“I was feeling so alone.
I’m glad I asked for help.”
Simple message emphasized through graphics and visual
elements
Asian Counseling and Referral Service
https://www.youtube.com/watch?v=xAIX2M7JSQ8
Information graphics.
North Texas Giving Day
https://www.youtube.com/watch?v=MbdE-oHrOVg
Communication through graphics
No More
https://www.youtube.com/watch?v=0tRn9gj9bhc
Why are these people chosen to deliver this message?
Simplicity
No more… No more… No more…
English 11 students – Create a simple, interesting, and
direct message.
What will it say? What will it look like?
Do not be concerned with the animation process! … or whether it will
be easy or difficult to create.
It is the responsibility of the Digital Media students to bring your idea to
life and make it the best it can be. Challenging ideas are great ideas.
Digital media students - Respond by saying “Yes!”
“This is how we are going to do it.”
Student Works
Stop Bullying
https://www.youtube.com/watch?v=Fr9kxMD4ubU
Washing Hands
https://www.youtube.com/watch?v=AXDV1cMoXU
The topic - Digital Citizenship
Think before you post
https://www.youtube.com/watch?v=OhBknvwgfmk
Use of color
Emphasis on the appropriate action
https://www.youtube.com/watch?v=rbpKawqA6VQ
Direct use of imagery
10 seconds!!!!!
What will this look like?
http://www.mccrayart.com/design-gallery.html
What Makes a PSA Great?
A simplified statement or image.
This is your brain on drugs.
You could learn a lot from a dummy.
Friends don’t let friends drive drunk.
No more.
Be creative!
Be original!
Good art is often something that has
never been seen before!