 Ways
that a company
gets you to believe
something, do
something, or buy
something
 They appeal to your
emotions, persuade
you with facts,
and/or persuade you
with a credible
source
 Persuading
people to do something by
explaining that other people are doing it
 Bandwagon
works because they make you
believe “everyone else is doing it” and so
should you
Why is this an example
of bandwagon?
 Using
words that will make someone feel
strongly about someone or something
~LOVE~
~HATE~
 Loaded
words work because they make you
feel a certain way
 What
are the loaded
words in this ad?
~LOVE~
~HATE~
 Using
the words or images of a famous
person or expert to persuade
 Testimonial
works because you feel like you
can trust the words of an expert or someone
who is famous.
 Who are you supposed
to trust in this
testimonial?
Who is the expert in
this testimonial?
 Using
images to bring up positive feelings in
order to persuade
 Transfer
works because you transfer the happy
feelings you associate with a picture to happy
feelings about a person or product
 What
feelings does this
picture represent?
 What product are we
supposed to transfer
those feelings to?
 Even
though Coke has
nothing to do with
Christmas, we are supposed
to transfer the happy
feelings to the product
 Using
repeated messages or pictures to
persuade
 Repetition
works because
you remember things
you’ve seen more
than once
 How
many times is the
product repeated in this
picture?
 Using
the effects of a peer group to get a
consumer to buy a specific product
PROPAGANDA

Bandwagon – “Everyone else is doing it!”

Loaded words – “Those words are powerful!”

Testimonial – “I trust celebrities and experts.”

Transfer – “A picture is worth 1,000 words.”

Repetition – “I remember things I see often.”

Peer Pressure – “My friends do it..why can’t I?”
~LOVE
~HATE
 Which
technique is
being used in this
poster from WWI?
a. Bandwagon
b. Loaded Words
c. Testimonial
d. Transfer
e. Repetition
 Which
technique is
being used in this
ad for Coca-Cola?
a. Bandwagon
b. Loaded Words
c. Testimonial
d. Transfer
e. Repetition
 Which
technique is
being used in this
ad for Gatorade?
a. Bandwagon
b. Loaded Words
c. Testimonial
d. Transfer
e. Repetition
 Which
technique is
being used in this
ad for Monster?
a. Bandwagon
b. Loaded Words
c. Testimonial
d. Transfer
e. Repetition
 Which
two techniques are being used in
this ad for Proactiv?
a. Bandwagon
b. Loaded Words
c. Testimonial
d. Transfer
e. Repetition
 Your
homework
 Watch a television show. Use the worksheet
to document 8 different commercials you
see. The commercials must be from THE
SAME SHOW.
 This homework will be due Monday.
 You will be sharing your commercials. We will
analyzing the commercials you saw.