How would you measure the students’
attitudes toward this lecture?
AFFECTIVE MEASUREMENT
INSTRUMENTS
Presented by
Lauro Davalos
Jessica Tovar-Hilbert
Lora Smith
Yen Ngo
Rachel Ong
CUIN 6378 Instructional Evaluation
What are Affective Instruments?

They are instruments that measure characteristics of
individuals along a number of dimensions and to
assess feelings, values, and attitudes toward self,
others, and a variety of other activities, institutions,
and situations (Jacobs, nd)
Distinguishing Behavior from Attitude



Behaviors refer to what are expressed overtly such as
seeing, looking, hearing, yelling, saying, keeping quiet,
etc. They are what people focus on to conclude that the
others have bad or good attitudes.
Attitudes are fairly consistent and stable ways that
people think and feel about or react to other people,
places, things, or ideas.
Because attitudes reflect people internal thoughts and
feelings, they are not directly observable. Therefore,
we always draw conclusions about unobservable
attitudes based on observable behaviors.
Affective Instrument Examples
Sociogram
Lauro
Lora
Jessica
Rachel
Affective Instrument Examples
Two-Point Scale
Directions: Circle yes or no to indicate whether you agree or disagree
with statement.
1. I read books in my spare time.
Yes
No
2. I prefer fiction to nonfiction books.
Yes
No
3. I think reading is fun.
Yes
No
Affective Instrument Examples
Likert Scale
Directions: Indicate the extent to which you agree or disagree with
each statement by circling the appropriate response.
1. I read books in my spare time.
Strongly Agree Agree Undecided Disagree Strongly Disagree
2. I prefer fiction to nonfiction books.
Strongly Agree Agree Undecided Disagree Strongly Disagree
3. I think reading is fun.
Strongly Agree Agree Undecided Disagree Strongly Disagree
Activity 1: Try An Instrument




What type of affective instrument was presented
and how did you know what is was?
Respondents indicate to which extent they agree or
disagree with each statement.
Scores 1-5 assigned for negatively worded
statements
Scores 5-1 assigned for positively worded
statements
Affective Instrument Examples
1. I read books in my spare time.
Strongly Agree Agree Undecided Disagree Strongly Disagree
5
4
3
2
1
2. I prefer fiction to nonfiction books.
Strongly Agree Agree Undecided Disagree Strongly Disagree
5
4
3
2
1
3. I think reading is fun.
Strongly Agree Agree Undecided Disagree Strongly Disagree
5
4
3
2
1
Scoring Likert Scales

The overall score suggests whether the individual’s
attitude is favorable or unfavorable
To get the mean attitude score, sum up the weights
(assigned score) for the options and divide by the
number of questions

Try scoring your own response

Use of Affective Instruments




Determine current performance
Progress towards goals (behavioral and attitudinal)
Parents/teachers/learners will know current
performance
Assess children with disabilities better
Advantages
1. They are quick and economical to administer and
score.
2. They are easily adapted to most attitude
measurement situations.
3. They provide direct and reliable assessment of
attitudes when scales are well constructed.
4. They lend themselves well to item analysis
procedures.
Disadvantages
1. Results are easily faked where individuals want to
present a false impression of their attitudes.
2. Intervals between points on the scale do not
represent equal changes in attitude for all
individuals.
3. Internal consistency of the scale may be difficult to
achieve.
4. Good attitude statements take time to construct.
How would you measure the students’
attitudes toward this lecture?
References
Jacobs, R. (nd). Educational research: Instruments.
Retrieved from
http://www83.homepage.villanova.edu/richard.ja
cobs/EDU%208603/lessons/instruments.ppt
Kubiszyn, T., & Borich, G. (2007). Educational testing
and measurement: Classroom application and
practice (8 ed). New York: Wiley.