Leaflets
How should it be folded
Roll fold
Concertina fold
Open gate fold
Closed Gate fold
Simple Folds
OCR
Functional
Skills
OCR
Functional
Skills
Leaflets
Keep it simple
A good leaflet
A bad leaflet
Presents one message so the reader is
clear about the point of the leaflet
Presents too much information and just
ends up confusing the reader
Is organised into sections of coherent
information under a heading or
subheading
Is poorly organised with too much text
that takes time to read.
Headings and subheadings inform the
reader of the following paragraph’s
content.
Confusing headings
Has good quality and relevant images to
support the text.
Uses poor quality images, or none
Has attractive graphics in the headings
and subheadings to attract the eye.
Graphics are poor.
OCR
Functional
Skills
Leaflets
The Audience and purpose
Purpose of the leaflet
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Plan the layout
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What do you want to achieve
What message do you want to get across
Who is your target audience
Why use a leaflet
You’ll need headings and subheadings
Organise the information into sections
Keep it simple
Avoid long sentences
Don’t go into too much detail
Decide where you want to add images, photographs,
graphs, logos, etc.
• Provide contact details for people who want to follow
up the information
Leaflets
OCR
Functional
Skills
Other considerations
Colour
How much budget have you got to produce the
leaflet.
Don’t overload your text with colour.
Leaflets
OCR
Functional
Skills
Other considerations
Text
Use a font that is easy to use.
Type of audience determines type font and size.
Different fonts and size for headings allowed
Never write text in capitals except for headings.
Leaflets
OCR
Functional
Skills
Other considerations
Language
Keep it concise, simple and grammatically correct
Avoid long sentences
Use bullet points
Use of power word for promotional leaflets such as
“free”, “Exciting”, “Exclusive”
Leaflets
Other considerations
OCR
Functional
Skills
Design
Leaflet heading
 Use capital letters or large font
 Make it snappy
Subheadings
 Use bold font, not too fancy.
 Make sure it describes what might follow.
Text
 Make sure the progress of text is logical and proof read it.
Images
 Make sure images are relevant to the text and print well
Space
 Make good use of white space