How to write a leaflet
Leaflets
• Must be aimed at the right audience and for the right purpose
• Must look attractive and be easy to read;
• Use headings with different
look interesting;
sizes and styles of writing to make the leaflet
• Include all the relevant facts in a logical and clear way;
• Attempt to persuade the reader using slogans or
persuasive language;
Do
 Use picture boxes
Use headings + subheadings
Paragraph
• Include pictures only if it improves the leaflet, but
don't spend too long on them.
Don't
x Draw pictures
x Write lots of 1 sentence paragraphs
x Use too many bullet points
Remember
• Write in full sentences and in shorter paragraphs.
• You can use informal language, but remember to use varied, interesting,
ambitious vocabulary – no slang!
• You can use bullet points to set out key points and information. Do this at
the end or near the end of the leaflet. Make sure you have explained each
point fully, earlier in your writing.
• Use A FOREST!
• Make sure you include lots of facts about the topic as well as opinions.
• Use lots of statistics!
Things to think about when
you are planning your leaflet:
Images – what kind
of pictures will you
choose?
Topic sentences
and short
paragraphs
Colours – what
would fit with
the topic of your
leaflet?
Information and facts
that you will use to
inform and persuade
your readers
Different fonts
Bullet points
Italics to add
emphasis
Headings
and layout
The words and phrases you will use
to persuade your audience and suit
your purpose :
Questions Do you want to know how to
make a change?
Benefits With determination you can
defeat your demons
Advice Try to talk to someone you trust
Information Contact us on 0800
88998899 or at WWW.drugs.co.uk
Reassurance John’s story shows that it
can be done
Understanding It can feel like you are on
a downward spiral
Risks If you do nothing, things are likely
to get worse
USE A FOREST DRIP TECHNIQUES
A FOREST DRIP
You can still use some of these techniques
•
•
•
•
•
•
•
•
•
•
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Anecdotes – remember Charlie the cat that was starved by its owners and left for dead
Facts/statistics – over 96% of the people at school said..
Opinions – Clearly, the best way to lose weight is to cut out fatty foods
Rhetorical question – don’t we all want to go on holiday?
Emotive language/exaggeration – the tragic loss of pies from the school lunch menu….
Sarcasm or humour – we all know that training for a marathon does not include a daily
jog to Macdonald’s?
Triples – annoyed, appalled and irritated
Direct language/inclusive language – you, we, our, us
Repetition – education, education, education
Imperatives – try this, consider…picture, imagine, follow, look, stop,
Punctuation for effect - ! ? : ; -
Every cigarette you smoke
contains three very dangerous
substances, they are;
Tar – Blocks arteries and
causes cancer
Nicotine – Is addictive and
causes cholesterol levels to
rise
Carbon monoxide – restricts
oxygen circulating body
Over half of all addicted
smokers will die from their
addiction.
Things are getting better for
stopping smoking, in 1972, just
under half of all adults in the
UK smoked. Now, in 2014,
that has fallen to just over a
quarter.
Each cigarette
smoked takes
between 11 and
15 minutes off
your life!
If a woman smokes during
pregnancy, her child will
have a much higher chance
of being disabled than a child
with non smoking parents.
Also there is an extremely
high chance of that child
being an addicted smoker in
later life.
Smoking doesn’t just harm
you, it also harms others
around you; this is called
passive smoking.
Passive smoking harms
family, friends and children if
you smoke around them.
Over 25% of all
smokers in the UK
started as under
aged smokers whilst
they were teenagers.
In three simple steps
1.Join a ‘stop smoking’
club to help you
understand what you
should do and to get
your life back on track
2.Try and quit with a
friend that smokes, it is
always easier if you
have someone helping
and supporting you but
yet in the same position
3.Talk about your
problems with someone
you are close to, maybe
they could help talk you
out of your habits and
support you in your
quest to quit