Welcome!
Jim Aloise
Micah Kotch
Emily Wheeler
Congratulations!
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Why are you here?
We like you!
We like you!
• 50 applications across 6 schools, colleges and labs
• Web, mobile, software, hardware, consumer, enterprise,
etc.
• Applications reviewed by 22 highly qualified judges
• Picked the 15 best teams with the right
1.
2.
3.
4.
Skills
Attitude
Commitment
Ideas
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What should you expect?
• Space, time & resources to focus on your startup
• Learn skills & get tools to search for a repeatable &
scalable business model
• Connect you with mentors from the NYC venture,
clean tech, and startup community
• Strengthen ties among some of NYU’s, Columbia’s
and our other partners’ most promising entrepreneurs &
with the larger community
• Work hard and have a lot of fun!
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And…
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To get more Cleantech ideas
from the lab to the market!
No soup for you!
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What do we expect?
• Keep to the schedule
• Come prepared
• Listen & learn…don’t sell
• Leverage each others skills & connections
• Respectfully exploit your mentors
• Take advantage of INSITE office hours
• Have a great time!
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Before you go…
Packing List
 Emails
 Internal Website
 Curriculum Guide
 Pre-program survey
 Boot camp Schedule
 Program Schedule
 ACME * Deck
 Short articles & videos
 Startup Owner’s Manual
 Business Model Generation
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Pre-Class Assignments
1. Watch the following short videos:
 Steve Blank: Conducting Customer Discovery Interviews
2. Read the following texts:
 Harvard Business Review - Why the Lean Start-Up Changes Everything
 Business Model Generation: p.14-49
 Startup Owners Manual: p.22-84
3. Prepare a short introductory presentation including:
 Slide 1: Title Slide - team name, logo, product description/picture, team members
 Slide 2: Business Model Canvas - populated with your first hypotheses
 Slide 3: Overview of competitive landscape
4. Schedule ~4
customer interviews for today
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PowerBridgeNY Program
A framework, not
a formula
Other Camps in our Network
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Prior Campers
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Campus Map
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Turn Guesses…
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
Guess
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…into Facts!
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
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Why?
Investors (& JUDGES) like
facts!
Staff
Coaching Team
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Camp Counselors
Emily Wheeler
NYC ACRE
U.S. Department of Energy
Loan Guarantee Program
General Electric
Rensselaer Polytechnic Institute
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Camp Counselors
Micah Kotch
NYU Entrepreneurship & Innovation
NYC ACRE
Design-in-Kind
Pratt Institute
GameLoft
Colgate University BA
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Camp Counselors
Jim Aloise
Columbia University
General Electric
GE Global Research
University of California, Los Angeles MBA
New Mexico State University MS
University of Rochester BS
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Camp Counselors
John Blaho
NSF coPI, NYC Regional Innovation Node
CUNY Director for Industrial-Academic
Research
University of Chicago
University of Alabama School of Medicine
Ph.D
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Your New Best Friend!
Julia Byrd
PowerBridgeNY Program Associate
-Internal Website and FluidReview Specialist
-PBNY Resources or Materials
-Texts, Articles, Resources
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Campus Representatives
Brookhaven National Laboratory
Pat Looney jlooney@bnl.gov
Cornell University
Bethany Koi ck574@cornell.edu
City University of New York
John Blaho jblaho@ccny.cuny.edu
NYU-Poly
Chris Snyder christopher.snyder@nyumc.org
Columbia University
Donna See dks26@columbia.edu
Stony Brook University
Bill Worek william.worek@stonybrook.edu
Mentors are Supervisors
• Mentors are coaches, not consultants
• ~2 per team: Entrepreneurs & Investors
• Meet at mutually convenient time & place, preferably
in-person
• + Floating mentors
–
–
–
–
Designers-in-Residence
Hackers-in-Residence
Entrepreneurs & Investors
Lawyers & Accountants
• Sign up for floaters with Staff
• They’re volunteers
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Important Dates
• Feb 5: Full Proposal Due
– Review with Mentor (and InSITE team)
– Submit in Fluid Review
• March 5: Pitch Day and Showcase
– Real demo day
– Pitching to Panel of judges
– Invite NYC investors & entrepreneurs + VIPs
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Program Logistics
Today’s Schedule
Time
Topic
8:30-10:00AM
Lecture 0: Class Introduction and
team presentations
10:00AM-11:30PM
Lecture 1: Business
Model/Customer development
11:30AM-12:00PM
Lecture 2: Business Model Canvas
Examples
12:00-1:00PM
Lunch – Mentor workshop & Teams
best practice panel
1:00-2:00PM
2:00-3:15PM
Lecture 3: Customer Discovery: The
Art
Lecture 4: Value Proposition
3:15-3:30PM
3:30-4:30PM
Coffee Break
Storytelling Presentation
4:30-5:00PM
Lecture 6: Future expectations
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Program Schedule
• February 5: Full proposals due
• Mid-February: Full proposals selected by the
Judges will be invited to prepare pitches
• March 5: Pitch Day
• March 10: Final awardees announced
• Project plans for awardees should be
approximately 12 months long, but should be
predominantly driven by the milestones.
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Mentors
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•
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Brian Asparo, Green Change
Networks
Ben Carver, Wilson Sonsini Goodrich
and Rosati
Miriam Eaves, Castrol innoVentures
Shane Eten, Columbia Technology
Ventures
Maxwell Fine, HEVO
Stan Fischer, Vestlynx
Peter Fusaro, Global Change
Associates
Chris Garvin, Terrapin Bright Green
Ali Heron, Kwivo
David Hochman, Business Incubator
Association of NYS
Tim Hoffman, Cleantech Open
Richard Klein, Quixotic-Systems Inc.
David Levine, DM Levine Consulting
LLC
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•
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•
•
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Jonathan McClelland, MJ Beck
Consulting
Steve Monks, HEVO
Rob Morin, Tangent Energy Solutions,
Inc.
Sam Negahbani, Energex
Technologies
Joe O'Connor, VisorPoint
Christopher Opie, Bernstein Global
Wealth Management
Brian Phillips, Zurich Ventures
Jun Shimada, ThinkEco
Paul Thomas, Thomas Venture
Development LLC
Kathy Timko, Virendia, LLC
David Unger, US ENERGY Group
Steve Wolk, Strategic Investment
Consulting
Michael Wu, Blue Angle Ventures
Frank Zammataro, Rentricity
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Thanks to our sponsors!
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Appendix
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Athletic Instruction
• Lean Launchpad curriculum
– Techniques for testing
hypotheses,
experimentation & iteration to search for repeatable &
scalable biz model
• Flipped classroom
– Online (Udacity) lectures
– Two texts designed for this purpose
– Check-in time spent reviewing teams
progress/personalized
feedback
– GOFB: Interview >10 customers & partners/month
• Monthly meetings with mentors
• On going guest speakers & workshops
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Floating Mentors/Coaches
Hackers
• Jared Wyatt
• Steve Ellis
• Tal Safran
Investors
• Fred Wilson, Union Square
Ventures
• Craig Shapiro, Collaborative Fund
• Jalak Jobanputra, FuturePerfect
Designers
• Liz Danzico, School of Visual Arts
• Rune Madsen, O’Reilly Media
• Zoe Fraade-Blaner
Entrepreneurs
• Ali Heron
• Caren Maio, Nestio
Legal
• Peter Fusco, Lowenstein Sandler
Storytelling
• Craig Protzel, ITP
Tax & Accounting
• Michael Gawley, EisnerAmper
You’ll receive an email each week about who’s holding office hours so you can sign up
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