How to Easily Create
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in PowerPoint
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TABLE OF CONTENTS
ABOUT THE TEMPLATES ……………………………… 3
2 QUICK POWERPOINT TIPS………………………….4
TEMPLATE 1: Step-by-Step…………………………… 5
TEMPLATE 2: Informational…………………………..9
TEMPLATE 3: Data-Based.……………………………14
CONNECTING THE SLIDES……………………………19
CONCLUSION & ADDITIONAL RESOURCES…….23
ABOUT THE TEMPLATES
Infographics are becoming a popular tool that marketers use to capture the
attention of their target audiences. You’ve seen them shared on blogs and
social media sites, and their visual appeal is indisputable. They break down
information in digestible chunks and provide context around specific themes,
thus helping readers understand key concepts faster.
So you want to create your own infographic, don’t you? These three templates
will give you a solid foundation of how to achieve that without any
sophisticated software tool. Start creating graphics like a design wiz!
NOTE: While the infographics are spread out over various slides, the last slide in this
presentation shows exactly how you can piece the slides together with a free online
tool.
2 QUICK TIPS FOR
DESIGNING IN POWERPOINT
Right clicking on any image, textbox, or shape will open up various options
for you to change the appearance of the respective object—whether that be
shading, colors, fills, outline, or styles. Be open to playing around seeing
what you discover.
When inserting images for your graphic, you might find yourself irked when
the images have white backgrounds while your infographic does not. Either
give the image a border to make it fit, or use the transparent tool in your
toolbar. Simply click “Transparent color,” and then click the background of
your image.
TEMPLATE
1
Step-by-Step Infographic Template
Your content should benefit your audience
– that’s a basic inbound marketing
principle. But instead of using your normal
method of teaching, why not try visualizing
the process in a step-by-step infographic?
This will help attract more people to your
site and tell a story in a creative way.
TITLE OF YOUR STEP-BY-STEP
Step 1
WRITE THE FIRST STEP IN YOUR STEP-BY-STEP
INFOGRAPHIC HERE.
EMPHASIZE POINTS USING DIFFERENT COLORS
MORE INFORMATIONAL TEXT
Step 2
USE A KEY IMAGE THAT SHOWS
WHAT YOU ARE EXPLAINING TO
CORRESPOND WITH EACH STEP.
BE SURE YOUR LAST STEP IN
THIS STEP-BY-STEP GUIDE
FEELS CONCLUSIVE.
SOURCES: HubSpot, Powerpoint
Love our infographic template? Be
sure to grab our free template for
creating stellar marketing ebooks too!
http://bitly.com/TemplateMKTGebook
Step 5
TEMPLATE
2
Informational Infographic Template
Over time, you’ve likely accumulated a lot of
information. It might be expertise on a
certain subject or simply a blog post that
performed well for your company.
Try transforming that information into a
visual form and bring it to life once more.
You’ll be surprised at how receptive people
are to infographics.
TITLE OF
SECTION 1
Introduce your topic, reveal what
you will be showing, and explain
why what you’re illustrating is
important.
SECTION 2
Explain this point in a few sentences. An infographic
doesn’t necessarily mean you aren’t allowed to use words.
Here’s HubSpotter
Karen Rubin
showing the world
that she’s been
HubSpotted.
We love our
customers so much,
we have them
crowd surf!
Unicorns love
HubSpot too.
SECTION 3
Explain this section in a few sentences concisely and clearly.
You can simply copy and paste simple
images (found through creative
commons or iStock) and use them to
relay a point in an aesthetic manner.
SECTION 4
Nothing wrong with simply having a block of text to explain a
particular section! You can always add images around it if you
please. Just be sure to have some form of a conclusion.
Love our infographic template? Be
sure to grab our free social media
publishing calendar!
http://bitly.com/SMPubTemplate
TEMPLATE
3
Data-Packed Infographic Template
Ah yes, numbers. Data is immensely
important in not only quantitative decisions,
but in emphasizing the importance (or
irrelevance) of certain practices and/or
behaviors.
But sometimes it’s hard to present and
message those statistics. Try putting all that
data into an infographic and truly illustrate
the power behind those numbers.
SUBTITLE OF THIS INFOGRAPHIC
Have an introduction to explain what data you are
about to share, and how or why you collected it.
of marketers are maintaining
or increasing their inbound
budgets.
TITLE OF THE GRAPH
Describe the graph and what it shows.
6
5
4
Series 1
3
Series 2
Series 3
2
1
0
Category 1
Category 2
Category 3
Category 4
USE SHAPES TO ILLUSTRATE A STORY
41%
of B2B companies
using Facebook
have acquired a
customer from it.
62%
of B2C companies
using Facebook
have acquired a
customer from it.
51%
Don’t be afraid to add written context to
go along with any graphs or SmartArt you
include in your infographic.
of Facebook fans
are more likely to
buy the brands
they ‘like.’
TITLE OF THE GRAPH
Describe the graph and what it shows.
6
5
4
Call out a
specific data
point where
relevant.
3
2
1
0
Category 1 Category 2 Category 3 Category 4
SOURCES: HubSpot, Powerpoint
Love our infographic template? Be sure to grab
our free template for calculating your leads and
traffic goals! http://bitly.com/TrafficLeadsCalc
CONNECTING THE SLIDES
Save Slides as Images
Once your infographic is ready, you’ll need to save the PowerPoint slides as
images. Simply go to File Save As and select PNG (Portable Network
Graphics). This is critical as PNG
is the ONLY file type that will give your
infographics the high quality they need
for publishing.
Go to Free Online Tool
Your slides will be saved in a separate folder. After you save your slides as
PNG, go to your browser and navigate to http://pixlr.com/editor/. Here, select
the option to “Open Image from Computer.” Find your saved folder from Step
1, and select the first slide (the very top of your infographic), and open.
Change the Zoom and Size
Adjust your zoom in the bottom left-hand corner
to 20%. Then in the top navigation bar, go to
Image  Canvas Size. Under canvas size, extend
the Height to 4000. This will allow your canvas to
be large enough to paste in each slide from your
PowerPoint to build the infographic. You can
increase this Height number when needed.
Copy and Paste
Now all you have to do is open the rest of your slides saved as PNG’s by
going to File  Open. Use Control-A to select the entire slide, then hit
Edit Copy. Then go to your image with the increased Height, and paste!
You can move around the image to ensure all the pieces are lining up
correctly.
Repeat
Continue to copy and paste your slides until your entire infographic is
pieced together! Once you’re done, you can use the crop tool in the toolbar
to crop the infographic and eliminate any extra white space added by
adjusting the canvas height in step two.
Save as PNG
When you’re done, you once again need to ensure you save the file in PNG
format to ensure optimal visual quality. And voila! You have an infographic.
CAUTION: Once you exit your tab on this free online tool, all your content
will be lost. Your browser does not save any content, so be sure to save
everything as you go.
CONCLUSION
Infographics perfectly fit into your inbound marketing strategy. These
appealing visuals attract more internet browsers than regular content,
helping expand the visibility of your brand by providing a valuable piece of
content. Infographics can spread across the Internet fast, allowing more
and more people to see the benefit your company can provide, or at least
warm them up to your brand.
And now that you’ve learned how to create and piece together infographics
in PowerPoint, it’s time to share them! Use these creative pieces of content
as awesome social collateral. Pin them, tweet them, share them. You
should also draft a blog post about the infographic. Have a brief
introduction that provides further detail about the infographic, and then
paste it into the post for viewers to peruse through. Voila! Finished 
WANT TO MEASURE THE
ROI OF ALL YOUR CONTENT?
Try HubSpot’s marketing software for free.
http://bitly.com/InfographFreeTrial