P5-Template
• P5- Explain how and why groups of customers
are targeted for selected products.
What to Do
Keywords
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A lifestyle product is a product that attempts to embody the values and
aspirations of a group or culture for purposes of marketing.
Each individual has an identity based on their experiences and background (e.g.
ethnicity, social class, subculture, nationality, etc.). A lifestyle brand aims to sell
product by convincing potential customers that this identity will be reinforced or
supplemented if they publicly associate themselves with the brand
CONSUMER PRODUCT.--The term ‘‘consumer product’’ means any article, or
component part thereof, produced or distributed (i) for sale to a consumer for use
in or around a permanent or temporary household or residence, a school, in
recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of
a consumer in or around a permanent or temporary household or residence, a
school, in recreation, or otherwise; but such term does not include— (A) any
article which is not customarily produced or distributed for sale to, or use or
consumption by, or enjoyment of, a consumer
Business to Business Product- product which are made by one business and sold
to another business for use by them or resale. They do not deal direct with the
public
• Demographically
• Geographically
What to Do
P5- Explain how and why
groups of customers are
targeted for selected
products.
• Choose 6 products /services(at least 2 must be
business to business )
• Identify the customer profile for these
products
• Describe who the product is aimed at, why
• Explain how this group has been targeted
• And why it has been targeted
Products for Research
Apple I Pad
Apple I POD
Apple I Phone
Panasonic Camera, TV,
DVD
X box Kinnect
Henry Lloyd Clothing
New look clothing
Saga holidays
Admiral Car insurance
Business to Business
Nokia
Samsung
Hewlett Packard
JTF wholesaler
Farms- Morrisons
Mcdonalds
Banks- Business banking
Britvic Soft drinks- J2O
Coca colaKellogs
Nestle
Information slide product 1 - Apple
IPod Touch
Product
•
• Mention Apple IPod Touch is a product created by Apple, as it Is formed as
a Music player, but is editing by the Makers of Apple to include
Applications blah blah blah. Insert a picture
• Consumer Product / Lifestyle product / Business to Business to Business–
why? What makes it this?
• How this group is targeted by maker Here you mention that when
choosing their target group, they segment the market in the following way.
Demographically young people both men and women under age of 25.
Geographically it is aimed at the international market and
psychographically it is targeted just at music lovers.
• Why this group have been targeted Mention why Apple have targeted the
groups that have been mentioned above
• P5- Explain how and why groups of customers are targeted for selected
products.
Information slide product 1 • Product
• Consumer Product / Lifestyle product /
Business to Business to Business
• How this group is targeted by maker.
• Why this group have been targeted
P5- Explain how and why groups of customers are targeted for selected
products.
Information slide product 2 • Product
• Consumer Product / Lifestyle product /
Business to Business to Business
• How this group is targeted by maker.
• Why this group have been targeted
P5- Explain how and why groups of customers are targeted for selected
products.
Information slide product 3 • Product
• Consumer Product / Lifestyle product /
Business to Business to Business
• How this group is targeted by maker.
• Why this group have been targeted
P5- Explain how and why groups of customers are targeted for selected
products.
Information slide product 4 • Product
• Consumer Product / Lifestyle product /
Business to Business to Business
• How this group is targeted by maker.
• Why this group have been targeted
P5- Explain how and why groups of customers are targeted for selected
products.
Information slide product 5• Product
• Consumer Product / Lifestyle product /
Business to Business to Business
• How this group is targeted by maker.
• Why this group have been targeted
P5- Explain how and why groups of customers are targeted for selected
products.
Information slide product 6 • Product
• Saga Holidays are holidays aimed at people
who are 50 and over
• It is a Consumer Product
• How this group is targeted by maker.
• Why this group have been targeted
P5- Explain how and why groups of customers are targeted for selected
products.