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• To recap the nature of sport within the USA.
• To understand how commercialisation and capitalism have influenced sport in the USA.
• To understand and explain the significance of the Super bowl in regards to commercialisation.

• As a group, how many key words can we think of that relate to sport in the USA?
commercialisation
Franchise
Drafts
Violence
Religion
Sponsorship
Frontier spirit
American dream Sport in the USA Collegiate sport
Pioneer spirit
Money
Capitalism
Success ‘Win ethic’
Land of opportunity
Individualism

• During the 19 th century millions of
immigrants left Europe and arrived on the east coast of the USA.
• ‘Land of opportunity’
• Equivalent today – relocating your family to the moon
• Poor infrastructure/utilities
• Only possible because of the
industrial revolution – creation of sea going vessels.

Watch this video clip: http://www.youtube.com/watch?v=9rFx6OFooCs
How do you think this video clip relates to the American ‘win ethic’?
• Passion
• Life/death
• Win at all costs
• Religious undertones

• What is the American dream?
• Watch these clip of President Obama:
• http://www.youtube.com/watch?v=nv9NwKAjmt0
• http://www.youtube.com/watch?v=U6GjNFvLk2M
• It assumes that anyone can be a success – sport as a vehicle.
• Also an opportunity for their children to grow up with an education and become professionals.

• 111.3 million watched the 2012 Super bowl.
• Estimated cost of 30 seconds of adverts during a commercial break is $2.6 million.
• Half time is one hour long.
• TV networks take advantage of the huge TV audience by scheduling independently produced half-time entertainment.
• Cheerleaders/band marches
• Second largest food consumption day after
Thanksgiving.

• Drew Brees.
• Signed a five-year, £62.1 million contract with Saints (£12.4 million per year).
• Between July 2011 and July 2012
Brees earned £30.7 million thanks to a £23 million signing bonus with his new Saints deal.
• £3.1 million from Sponsorship
• Nike, Pepsi, Verizon Communications and Procter & Gamble’s Vicks brand

• Ferrari F458 costs £178,491
Drew Brees can buy 70 Ferraris a year.
• Chanel bag costs £3,120
Drew Brees can buy 3974 Chanel bags a year.
• Nike Blazers cost £70
Drew Brees can buy 177,143 pairs of Nike Blazers a year.
• A pint of milk costs 85p
Drew Brees can buy 14,588,235 pints of milk a year.

• List the similarities and differences between
American football and Rugby:
Similarities
‘H’ shaped goals
Same shaped ball
Tackling is aloud
Try line/touchdown zone
Conversions
Punting/kicking
Line of Scrimmage/Scrum
Differences
Ball can be thrown forward
Can tackle people without the ball
Protective clothing
Four quarters
11 players /15 players
Game stops from an incomplete pass

• How did sport develop in America?
Sports were:
• Adapted (Ivy colleges)
• Revised/developed
• Environment
• Facilities
• Need for a result
• Success
• Reflects the pioneering/frontier spirit

• Q. Identify the economic system of the USA and explain how it influences sport in the USA (5).
• http://www.ocr.org.uk/images/60326-mark-scheme-unit-g451-an-introductionto-physical-education-june.pdf