Brian Wood – Guardians of Culture

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Our Time
is
NOW
HR business leaders driving the patient experience.
Thursday, October 2, 2014
Our Time is NOW
GUARDIANS OF CULTURE
Starts with
understanding
ourselves
Thursday, October 2, 2014
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Our Time is NOW
UNDERSTANDING CULTURE
FUNCTIONAL SCHITZOPHRENIA
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Our Time is NOW
Thursday, October 2, 2014
BECOMING A SHOPKEEPER
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Our Time is NOW
Thursday, October 2, 2014
THE LAS VEGAS HOT AIR
BALLOON FESTIVAL
at Southern Hills Hospital
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Our Time is NOW
Thursday, October 2, 2014
DIFFERENTIATING CONCEPTS
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Shop-keeper mentality
Enhance the culture/brand to drive loyalty
Personalized ‘experience’ for each patient
Facilitate psychic level service recovery
Operate a 5-star ‘Spa’spital
Take complete ownership of experience
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Our Time is NOW
Thursday, October 2, 2014
LEWIN’S MODEL
Stages of Change
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Our Time is NOW
Unfreeze
Transition
Refreeze
WHAT IS CUSTOMER SERVICE?
- as defined by the Southern Hills team
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Our Time is NOW
• “Compassion - Nursing’s most precious asset”
• “Treating others the way you and your family
members want to be treated”
• “Taking care of our customers in a positive
manner”
• “It is that level of compassion that gives hope,
acceptance and warmth, not only to patients
but everyone in the healing environment”
OUR ROLES WITHIN OneHR
• Change Manager
• Salesperson
• Chameleon
• Advanced business partner
• Guardian of the culture
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Our Time is NOW
Activity – Cultural self-awareness
ELEVATING the PATIENT EXPERIENCE
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How Southern Hills
Hospital came
into its own
ELEVATE
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Our Time is NOW
E – Energize yourself
L – Love your patients
E – Energize your service
V – Value the values
A – Advocate
T – Take ownership in the
plan of care
E – Energize your surroundings
ELEVATING SOUTHERN HILLS:
• Just because no one can be everything to everyone,
does not mean we should not try
• Organizations are able to accomplish 99% satisfaction
within the Patient Experience
• The journey is about creating the most positive culture
for healing as we possibly can
• We need to be able to openly discuss our struggles in
this process
Our Time is NOW
ASK YOURSELF:
• How do we change our expectation from 75% to 100%
being our goal?
• How do we make ALL jobs about fostering healing care?
ELEVATING STAFF EXPERIENCE
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InsideELEVATE – PHASE 2
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Showing sincere concern and empathy
Customizing your approach
Cultural competence
Anticipation in EVERY interaction
Family involvement
When to say Sorry
Cleanliness = Quality = Detail
FUEL THE PATIENT/TEAM EXPERIENCE:
F – Focus on how things are going
U – Understand ourselves
E – Get Educated/Educate others
L – Make it last
Our Time is NOW
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CustomizingELEVATE – R.I.S.E.
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• Sought and achieved Alzheimer's
certification; the third in the country
• Seek other specialty certifications that
distinguish our program from the others
• Developed Alzheimer's education packet;
care-giver resources and assistance
• Pet Therapy – Med/Surg and Geri-Psych
• Specific team member training
Our Time is NOW
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BECOMING AN ACTIVE PARTICIPANT
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Actively driving
revenue through
the HR function
SELLING IT
Determining Patient Experience ROI
• EBITDA * TM% = $MC
EBITDA * Total Medicare Contribution = Medicare Contribution Dollar
• $MC * 40% = $MHS
Medicare Contribution Dollar * 40% = Max amount impacted by HCAHPS
• $MHS / TTM = HCM-ROI
Max impacted by HCAHPS / Total Team Members = Human Capital ROI
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- HCM-ROI * Grand Composite IN = IN-PE-ROI
- HCM-ROI * ED Loyalty = ED-PE-ROI
- HCM-ROI * OT&T Loyalty = OT-PE-ROI
- HCM-ROI * OS Loyalty = OS-PE-ROI
ROADBLOCKS
CHALLENGES
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Our Time is NOW
• “We don’t have the staff needed to give the level
of service you are asking for”
• “Our processes are not advanced enough”
• “Bring MediTech out of the dark ages, then”
• “What do you know, you are not an RN”
• “But she was just unhappy about everything”
• “I can’t make a doctor communicate well”
• “Admin is only worried about the numbers”
SUPPORT
• Prepare yourself for the 18 month slump
• Keep your eye on the ball
• Remember who this is all for – patients
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• Reach out. Others make it seem easy
“OUR TIME IS NOW!”
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Our Time is NOW
Questions?
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