Windows 8 Pro
Copy Guidance
August 2012
Intended use of this document
Audience
Microsoft Internal
OEMs
SMB focused MPN
partners
Not for use until Windows 8 general availability.
This document is intended to help partners create their own
Windows 8 Pro marketing materials. The deck itself should
not be shared with customers.
Enclosed are recommended headlines and supporting
benefit messages for you to include in your to-customer
and thru-partner communications about Windows 8 Pro to
the SMB audience.
Headlines are optimized for the SMB value and certain
selling scenarios. You can choose which headline best suits
your purpose and selling situation.
For enterprise marketing, please consult the Flexible
Workstyle campaign materials.
Messaging resources
In this document:
Overview of Windows 8 Pro SMB value
Headlines and benefit messages
Headlines for certain selling scenarios
Windows 8 Pro
SMB value
Windows 8 Pro is beautiful, fast
and fluid. It gives you all the benefits
of Windows 8, plus new levels of
productivity, security, and mobility
without sacrificing performance or
choice.
Windows 8 Pro is built for business
and compatible with life.
Windows 8 Pro value for SMB
Built for business,
compatible with life.
Windows reimagined
Get it all done
Keep everything connected
Protect your business
Take control
Headlines and
benefit messages
Headline copy
Windows reimagined
Tradition. Innovation. Inspiration.
Body copy
Work like never before with a beautiful, fast
and fluid experience designed for both touch
and mouse and keyboard.
Get it all done
The tablet just got a promotion.
Get more done with tablet mobility and PC
power, all in a single device.
President. Accountant. Parent.
Get your jobs done easily with apps you know
and love, plus a full line-up of new apps from
the Windows Store.
Keep everything
connected
Out of office. Not out of touch.
Your business email, calendar, and people are
always at your fingertips and up to date with
live tiles.
The anti-commute.
Get it done faster and more securely from
virtually anywhere with enhanced Wi-Fi and
mobile networking.
Protect your business
It’s your business. Keep it that way.
Keep your data more secure wherever
it goes with BitLocker drive encryption.
Gets to work before you do.
From power on to power off, your device
is more secure with Trusted Boot.
Take control
Stay in control.
Take control of your company’s technology
with domain join and Group Policy.
Works well with others.
Windows 8 Pro is designed to work alongside
existing Windows 7 systems, apps and
peripherals.
Headlines for
certain selling
scenarios
For selling a range of
new Windows 8 Pro
devices
No negotiations needed.
A great Windows experience no matter the
device. From tablets and convertibles, to
laptops and desktops.
You can also use headlines from previous slides in place of this headline for selling a range of new
Windows 8 Pro devices.
For selling new
Windows 8 Pro tablets
The tablet just got a promotion.
Get more done with tablet mobility and PC
power, all in a single device.
You can also use headlines from previous slides in place of this headline for selling new Windows 8
Pro tablets.
For selling Windows 8
Pro deployment
services
Works well with others.
Windows 8 Pro is designed to work alongside
existing Windows 7 systems, apps and
peripherals.
You can also use headlines from previous slides in place of this headline for selling Windows 8 Pro
deployment services.