Providing Exceptional Customer Service isn’t just for the Customer Service Department HR Needs to Lead the Way! John F. Mantica Vice President of Human Resources 2012 © Objectives • Define your customers and understand their needs. • Discuss the difference between good customer service and exceptional customer service. • Discuss the importance of exceptional customer service as a core value to the organization. • How to apply exceptional service in all areas of HR. Who are your customers? • • • • • • • • Applicants Co workers in HR Other employees Managers/Directors Owners Vendors Suppliers Company Customers Exceptional Service – Your #1 Value • HR is a service department. We don’t manufacture or sell a tangible product. • Outstanding service means: – Understanding who your customers are and what they need – Meeting and exceeding those needs to a point where the customer knowingly realize it and it has an emotional impact on them – Taking ownership of any issue Only 1 Chance 25,000/year Only 1 Chance Outstanding Service – United Airlines www.youtube.com/watch?v=mU2rpcAABbA&feature=player_detailpage United breaks guitars Social media has changed customer service forever! www.unitedbreaksguitars.com http://www.youtube.com/watch?v=5YGc4zOqozo Good Service isn’t Exceptional Service Today, First National Bank of the Gulf Coast continues to focus on superior customer service. In six years since the bank opened, it has grown from 16 employees to 180; and they’ve grown from $6 million to $330 million. www.youtube.com/watch?v=WZUzLbj-9Ek The way it should be… The way it is today… Ritz Carlton Values • I build strong relationships and create RitzCarlton guests for life. • I am always responsive to the expressed and unexpressed wishes and needs of our guests. • I am empowered to create unique, memorable and personal experiences for our guests. • I own and immediately resolve guest problems. • Four week orientation • New hires offered $4,000 to leave after first week • Two weeks of orientation is as a CS Rep • $4,000 offer continues through the entire orientation period 2009 Sold for $1,200,000,000 1999 Virtually nothing Dallas Cab Driver www.youtube.com/watch?v=YG48U5iPESA Exceptional Service Messages Exceptional Service in HR • Keep office door open whenever you are alone • Do not use the “Do-Not-Disturb” feature on your phone unless you are truly in a meeting • Welcome “customers” by standing up • Answer email within 24 hours • Smile • Shake hands • Walk around – A LOT (MBWA) HR Leadership • Does your staff have the resources to provide exceptional customer service? • Do you reward your team for providing exceptional customer service? • Is exceptional customer service an expectation of the job? • Are YOU role model exceptional service? • Exceptional service is contagious! Questions to ask ALL applicants… • Describe a time when you went the extra mile in a work related situation to help someone else. Why did you assist them? What was the outcome? • How do you go about establishing rapport with a customer? What have you done to gain their confidence? Give an example • Give an example of a time when you used your skills to address a problem (or challenge) facing a customer? Testing the HR Team • Have a friend call in to inquire about a job • Have a staff employee stop by to ask questions about health insurance • Survey employees about their experience with HR Appearance Routine isn’t routine for your customer HR Mission Statement HR Expectations Have Fun at Work Outstanding Service • Who are your customers and what are their needs? • How can you exceed these needs to create an emotional impact? • How can you duplicate the United Airlines ad, Naples bank, Ritz-Carlton, or the Dallas cab driver? • If YOU don’t do it – The entire team fails • Your “customers” will always find someone who can (and will) do it. Providing Exceptional Customer Service isn’t just for the Customer Service Department HR Needs to Lead the Way! John F. Mantica Vice President of Human Resources John.Mantica@ECIHP.com 239-322-5111 2012 ©