StumbleUpon
Maddie Fisher
BUS111
What is StumbleUpon?
• Similar to a search engine
• Recommends content it
thinks the user may like
based on his/her interests
– “Collaborative filtering”
• Combines human opinions
& machine’s learned
knowledge of your
preferences
• Content is rate-able
- Home page offers color-coded recommendations
- User can add to list, share, comment, thumbs up/thumbs
down
Users are given a profile, which displays their “likes” &
other activity
Example
http://www.stumbleupon.com/home
Mobile App
Positive Feedback
From the StumbleUpon website
“Our members have given us some pretty great
compliments in the past, including describing us as ‘the
entire Internet, all in one place,’ ’an epic journey’ and ‘a
map to an adventure you wouldn’t otherwise have
found out about.’”
What is unique about StumbleUpon?
•
•
•
•
Long-term traffic for popular submissions
Random stumble feature
User popularity doesn’t affect content popularity
You can comment alongside your vote for a webpage
(both are visible at once)
StumbleUpon & Social Media
Marketing
• Drives traffic towards a
webpage
– Traffic doesn’t taper off
– Content could potentially cycle
forever
• Untraditional marketing
– “Soft-sell”
• Content = key
– StumbleUpon community is
more wary of advertisers
– Engaging content = engaged
users
• Very easy for users to share
webpages
Image Sources
• http://engage.synecoretech.com/Portals/141995/images/stumbleup
on-likes-page.png
• http://cdn2b.examiner.com/sites/default/files/styles/image_content_width/has
h/15/78/1578f9b078ceeaba2cf10acf3cd15662.jpg?itok=DoYh4n1n
• http://nb9.stumbleupon.netdna-cdn.com/rSvz5BQipP2ziXnSZ0qf9w
• http://kevinsoon.files.wordpress.com/2012/02/su-ios2.jpg?w=710
• https://encryptedtbn1.gstatic.com/images?q=tbn:ANd9GcTyjvQZZ1ItYJfbPD9D9qq5rTMWc3yDuHSAqXWjrS7EZSLjX5p
• http://www.bitrebels.com/wpcontent/uploads/2011/10/StumbleUpon-Just-One-More-Click.jpg
• http://cdn.socialmediaexaminer.com/wpcontent/uploads/2013/11/ms-nick-robinson-stumbleuponprofile.png
• https://encryptedtbn0.gstatic.com/images?q=tbn:ANd9GcTRvgaWvFtysRHQwqTH2vlMRzCRFZuDOmFx1ETctgHH_ayxKxJ4Q