Killer Conversion: 101 Techniques to Optimize Your Website Presented by: Gabe Wahhab President – Savvy Panda, Master Inbound Co-Founder - jInbound @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com Conversion @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com 101 Tips @savvypanda ● #InboundEdu ● savvypanda.com Strategy @savvypanda ● #InboundEdu ● savvypanda.com Know Your User @savvypanda ● #InboundEdu ● savvypanda.com Understand Why People Buy @savvypanda ● #InboundEdu ● savvypanda.com Determine What Makes People Not Buy @savvypanda ● #InboundEdu ● savvypanda.com Align Customer Intent and Page Purpose @savvypanda ● #InboundEdu ● savvypanda.com Copy @savvypanda ● #InboundEdu ● savvypanda.com You don’t sell features. You sell solutions to problems. @savvypanda ● #InboundEdu ● savvypanda.com Bring out your users “Pain Points” @savvypanda ● #InboundEdu ● savvypanda.com Remind your Prospect of Pain @savvypanda ● #InboundEdu ● savvypanda.com “Why should I buy from you instead of a competitor?” @savvypanda ● #InboundEdu ● savvypanda.com Is your sales copy addressing the customer’s most important objections up front? @savvypanda ● #InboundEdu ● savvypanda.com Pre-qualify your users with questions up front @savvypanda ● #InboundEdu ● savvypanda.com Make copy concrete and emotional @savvypanda ● #InboundEdu ● savvypanda.com Use Long Copy? @savvypanda ● #InboundEdu ● savvypanda.com Make sure your subheadline flows smoothly into your body copy. @savvypanda ● #InboundEdu ● savvypanda.com Make sure your subheadline flows smoothly into your body copy. @savvypanda ● #InboundEdu ● savvypanda.com Test your sales copy as more personalized @savvypanda ● #InboundEdu ● savvypanda.com Take out every instance of “I” in your copy and rewrite it so that the emphasis is on “You”/”Your” @savvypanda ● #InboundEdu ● savvypanda.com Use P.S. @savvypanda ● #InboundEdu ● savvypanda.com Put the most important information you want visitors to read at the top and bottom of your page. @savvypanda ● #InboundEdu ● savvypanda.com Make your first paragraph short, no more than 1-2 lines @savvypanda ● #InboundEdu ● savvypanda.com Use active language alongside text that creates urgency @savvypanda ● #InboundEdu ● savvypanda.com Break up long paragraphs into small, easily scanned “chunks” @savvypanda ● #InboundEdu ● savvypanda.com Cut Down Your Text @savvypanda ● #InboundEdu ● savvypanda.com SERPS @savvypanda ● #InboundEdu ● savvypanda.com Microdata @savvypanda ● #InboundEdu ● savvypanda.com Video Site Maps @savvypanda ● #InboundEdu ● savvypanda.com Indexable Images @savvypanda ● #InboundEdu ● savvypanda.com Clear Copy in Meta @savvypanda ● #InboundEdu ● savvypanda.com General @savvypanda ● #InboundEdu ● savvypanda.com How Long is This Going to Take? @savvypanda ● #InboundEdu ● savvypanda.com Draw attention to important information with hand-drawn arrows, underlines and asterisks. @savvypanda ● #InboundEdu ● savvypanda.com Check your error pages @savvypanda ● #InboundEdu ● savvypanda.com Use real photos instead of corny stock pictures @savvypanda ● #InboundEdu ● savvypanda.com Include video testimonials or audio along with a customer’s photo @savvypanda ● #InboundEdu ● savvypanda.com Let visitors participate in your page @savvypanda ● #InboundEdu ● savvypanda.com Validate your forms so that they give real guidance @savvypanda ● #InboundEdu ● savvypanda.com Your reputation can’t be bought @savvypanda ● #InboundEdu ● savvypanda.com Can the visitor get to where they want to go on your site in 3 clicks or less? @savvypanda ● #InboundEdu ● savvypanda.com Put the most important information “above the fold” on your website @savvypanda ● #InboundEdu ● savvypanda.com A more personal approach breeds comfort and familiarity. @savvypanda ● #InboundEdu ● savvypanda.com Your privacy policy link should not open a new page @savvypanda ● #InboundEdu ● savvypanda.com Home Page @savvypanda ● #InboundEdu ● savvypanda.com Have you tested adding credibility indicators to your website? 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All Others Bring Data. ~Deming @savvypanda ● #InboundEdu ● savvypanda.com Assume Nothing, Test Everything @savvypanda ● #InboundEdu ● savvypanda.com Don’t test something just because it’s unique and different. @savvypanda ● #InboundEdu ● savvypanda.com Always experiment @savvypanda ● #InboundEdu ● savvypanda.com The smallest things can make all the difference @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com The Ultimate Course for Mastering Inbound Marketing Boost Traffic Skyrocket Leads Supercharge Your Business! www.MasterInbound.com @savvypanda ● #InboundEdu ● savvypanda.com @savvypanda ● #InboundEdu ● savvypanda.com Questions @savvypanda ● #InboundEdu ● savvypanda.com Thank You gabe@savvypanda.com @gswahhab @savvypanda ● #InboundEdu ● savvypanda.com