Introducing AgeCheq:
Making COPPA Compliance Work
for Mobile App Publishers
Roy Smith, Founder & CEO
THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF AGECHEQ,,AND MAY NOT
BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF AGECHEQ.
What is COPPA?
The Children’s Online Privacy Protection Act went into effect in 1998 to protect children
13-under as they used the Internet
COPPA monitors what information is collected from kids, and stored and or shared with
3rd parties. It also dictates that publishers positively ID parents and gain their permission
before collecting any information from kids.
COPPA has been aggressively enforced
Since 2008, Mobile apps have become the dominant delivery system for entertainment
and games
Smartphones and tablet apps present a new and
complex set of privacy issues
COPPA 2.0 is here
Revised in 2012, in force July 1, 2013
Addresses explosive growth of online
data collection, behavioral marketing, and
ubiquitous use of tablets, smartphones and
other mobile devices by children
Puts legal responsibilities on app and game developers to obtain verifiable parental approval for
kids’ app usage
No “marquee” prosecutions yet, but it’s just a matter of time
For publishers, ignorance of COPPA is not a viable strategy
What’s the best solution?
Positive parental ID, disclosure, and app approval are
new friction points that could reduce game play and
limit monetization
If every publisher creates their own verification system,
parents will quickly tire of confirming their identity
again and again
The industry needs a single, highly optimized system
that manages COPPA compliance for both publishers
and parents
3 choices when considering COPPA
Do Nothing
Take your chances and risk business destroying fines
($16,000 per user)
Build It
Spend time, money, and developer resources to build
out and manage a proprietary compliance solution
Use AgeCheq
Plug in the AgeCheq API for free, leveraging a
complete ecosystem to support compliance for
developers and interaction with parents
What is AgeCheq?
The COPPA Compliance Ecosystem
Simplifies COPPA compliance for publishers (plug and play)
Works across platforms (iOS, Android, HTML5)
Can be integrated into an app and tested in a day
AgeCheq is free for app publishers
Simplifies protection of children’s online privacy
AgeCheq is free for parents
What does AgeCheq Do for Publishers?
Handles all COPPA publisher responsibilities
Dashboard for each app showing Personal Identifiable Information (PII)
strategy
Maintenance of a live disclosure
page for each app
Flags parental permission
cancellation/deletion requests
REST API with SDKs for iOS,
Android, HTML5
What does AgeCheq Do for Parents?
AgeCheq handles all COPPA parental interaction
Account Setup
(includes positive
ID of parent)
Parent-Friendly
Dashboard
(children/devices/
apps)
Cancellation, Deletion
Notice, Parental
Feedback
AgeCheq’s Goals
Make COPPA work for publishers & parents
Enable mobile app and game
publishers to easily embrace
and comply with COPPA with
as little friction as possible
Provide a single point of contact
for parents to easily see and
understand what information
is being collected from their
children so they can make
informed decisions
Press Resources
Press Kit
http://AgeCheq.mobilitypr.com
Press Contact
Melissa Burns
Mobility Public Relations for AgeCheq
208.850.5939 mobile
AgeCheq@mobilitypr.com
keeps kids online privacy in cheq