Stadium Concessions Division Proposal Bill “Bratz” Major Matt “DJ Cheesesteakz” Powers Prestige Worldwide - Stadium Concessions Division Business Model • Prestige Worldwide has already cornered the music industry’s mobile karaoke party niche, so it’s time to branch out to the wide world of sports • Real sports fans want quality • We scoured the country for the best of everything and brought our aviation backgrounds (and party skillz) to bear in the development of a quality concession distribution and sales network Who are some of our suppliers? Cheesesteaks From Philly Division) Prestige Worldwide (Stadium Concessions Business Model Coffee From Seattle Brats From Chicago Peanuts From Atlanta Prestige Worldwide (Stadium Concessions Division) Business Model Malts FromConcessions L.A. Prestige Worldwide (Stadium Division) Business Model From Dallas Division) Business Prestige WorldwideWings (Stadium Concessions Model Who will be the concession stand employees? What kind of security do we provide for your investment? What are our expected profits? http://www.concessioncorp.com/profitmarginanalysis.htm Who will invest? Recently selected for promotion…$$$! Not Prestige Worldwide material SWO-Daddy Cash…$$$! The Network Locations Connections Century Link Field Supply and Demand Soldier Field Lincoln Financial Field Georgia Dome Qualcomm Stadium Metro Dome Representing Ground Transportation Costs Single Commodity Flow Multi-Commodity Flow Dummy return arc from sink to source for flow control Included Backup Local Suppliers Enhanced View of Chicago’s Node Cluster Local Multi-Commodity Retailer Soldier Field Premium Brat Supplier Single Commodity Flow Cgt Multi-Commodity Flow Dummy return arc from sink to source for flow control Cp Production Cost Cgt Ground Transportation cost Cat -Cr Air Transportation Cost -Clp Profit from sales of local items * Demand only satisfied locally if premium supplier falls short Revenue Cat Cat Cat Cat Network Vulnerabilities Attack on Suppliers Premium Supplier Can’t Satisfy Demand Supplier Interdictions 50000 45000 40000 Profit ($) 35000 30000 25000 20000 15000 10000 5000 0 0 1 2 3 4 5 Commodity Attacks: CH.STEAKS, WINGS, BRATS, MALTS, PEANUTS, COFFEE • • • Flow of malts out of LA and through everywhere else is interrupted All other commodities can flow through the red arcs Premium production cost incurred for buying malts from local vendors – Except for LA, where good malts are still cheap and easy to obtain 6 Attack on Vendors Loss of a Stadium Vendor Interdictions 50000 45000 40000 Profit ($) 35000 30000 25000 20000 15000 10000 5000 0 0 1 2 3 4 5 Lost vendors: DFW, ORD, LAX, SEA, PHI, ATL • All revenue for one stadium is lost • No rerouting of commodities required 6 Attack on Airports Inclement Weather or Other Shipping Issue Airport Interdictions 50000 45000 40000 Profit($) 35000 30000 25000 20000 15000 10000 5000 0 0 1 2 3 4 5 Airport Losses: PHI, DFW, ORD, LAX, SEA, ATL • • • • Inclement weather results in airport shutdown All flow of all commodities interrupted through LA Qualcomm must go local for all commodities, incurring premium production costs for those products All other stadiums must go local for malts, incurring malt premiums 6 Attack on Airways Loss of a Particular Air Route Air Route Interdictions 50000 45000 40000 Profit($) 35000 30000 25000 20000 15000 10000 5000 0 0 1 2 3 4 5 6 Air Route Losses: PHI ATL PHIATL, PHIDFW PHIATL, PHIDFW, PHIORD DALSEA, LAX, ORD; PHIATL DALSEA, LAX, ORD; PHIATL; ORDDAL • • Only one air transportation arc disrupted per attack, local supplier arcs are not eligible for attack Up to three attacks, the interdictor isolates the most profitable commodity and then tries to take out the next most profitable, but the backup suppliers confound the interdictor, which actually bumps up profits slightly 7 All Arcs Eligible For Attack All Arcs Vulnerable 50000 Cuts off premium suppliers 45000 Cuts off vendors, then best product 40000 All previous, plus LAX local suppliers Profit($) 35000 30000 LA falls off the map completely, top four suppliers, ATL airport and local suppliers 25000 20000 15000 10000 5000 0 0 5 10 15 20 25 Interdictions • Attacks are nested somewhat by category – Premium suppliers are prioritized over vendors, then local suppliers and airports are mixed until virtually all profits are eliminated 30 Conclusion Conclusion • Most valuable suppliers: – – – – – – • Most valuable airports: – • Dallas Metro Dome Chicago Soldier Field LA Qualcomm Field Seattle Century Link Field Philadelphia Lincoln Financial Atlanta Georgia Dome Room for improvement: – – • Same as suppliers, because shutting down an airport has a similar effect on the overall network as shutting down a premium supplier Most valuable customers: – – – – – – • Philly’s cheesesteaks Dallas’ wings Chicago’s brats LA’s malts Atlanta’s peanuts Seattle’s coffee Model more realistic supply chain with more suppliers for each product and each city Create a user interface that allows the operator to enter projected supplies/demands, production costs, ground and air transportation costs Prestige Worldwide Concessions Division is a perfect fit! INVEST NOW!! – Minimum startup investment: $3.25 Million Questions? This has been a production BACKUP