P5-Explain How and Why groups are
targeted for selected products
Cont’d
Starter- Match the Keyword to the
Definition
1.
Consumer
2.
Customer
3.
Purchasing decision
4.
Consumer markets
5.
Business to Business
A. individuals or business
which buy products or
service
B. One company selling to
another company
C. A person who uses the
good or service
D. Some people make
decisions to buy on
behalf of others
E. Type of people who will
use a product or service
Starter Answers
1. Consumer A person who uses the good or service
2. Customer individuals or business which buy
products or service
3. Purchasing decision Some people make decisions to
buy on behalf of others
4. Consumer markets Type of people who will use a
product or service
5. Business to Business One company selling to
another company
Lesson Objectives
• Identify what is market segmentation
• Explain why it is important to business to
segment their market (decide who to sell to)
Lesson Outcome
Some: Detailed Answer to question
Most: PPT and Question
All: PPT- with researched theory interpreted into
own understanding
Questions
•
•
•
•
•
•
•
•
•
•
•
What is Market Segmentation
Categorise and split up the customers and consumers
How is it carried out
split it up by
Why is it important to businesses to carry out segmentation
So that they can have the products that the customers need
It is important so that they can make money off
When is it carried out
Before we get the products
How can markets be segmented (in what ways)
What are business to business markets
•
•
•
How are business markets segmented
DEMOGRAPHICALLY, we have to make sure that it is affordable
How do businesses use segmentation to confirm their target market
• Carry out research to find the answers to the
questions.
• You have a choice of research methods.
• Choose your method
• Complete Task
• Make notes-complete power point
• Answer questions
What is market segmentation
How can markets be segmented
Why are they segmented
When are Markets segmented
How does a business choose a specific
market to target
Why does it choose only a segment
instead of targeting everyone
Who are the customers in business to
business markets?
• How are these identified
How are business markets segmented,
• why
Conclusion
• Explain how and why customer groups are
targeted.
Video
• http://www.youtube.com/watch?v=ugIDVARa
TNU&feature=related
• http://www.youtube.com/watch?v=XldD1T25
qnk&feature=related
• http://www.youtube.com/watch?v=hPaQYuz8
2Ns
Activity
• http://www.bized.co.uk/search/node/market
%20segmentation
Books
What books
• Business L 3
Where
Internet
• Keywords for search
Peers-Discussion
Starter Answers
1.
2.
3.
4.
5.
Consumer
Customer
Purchasing decision
Consumer markets
Business to Business
A. individuals or business
which buy products or
service
B. One company selling to
another company
C. A person who uses the
good or service
D. Some people make
decisions to buy on
behalf of others
E. Type of people who will
use a product or service
What do you need to do?
• Identify what is market segmentation
• Explain why it is important to business to segment their
market (decide who to sell to)