Your ultimate marketing partner
Charles Derby
Date Apr
2014
Who are we?
•
Zoopla Property Group Limited owns and operates two of the UK’s
leading online property brands including Zoopla and
PrimeLocation
•
We work for you. We are dedicated to building a team that helps
our customers achieve the best results from their online marketing
•
We’re focused on building the best and most innovative tools,
services and websites to ensure you get the results you deserve
•
We significantly invest in our leading online property brands on
an ongoing basis
•
We are passionate group of people all working for you, and of
course, for the home mover.
Over
18,000
UK estate &
letting agents
and developers
Over
+20
visits a month
across our
websites*
websites & apps
we exclusively
power the
property search
for!
40m
*Visits: Total visits across all ZPG sites (inc. apps and mobile), August 2013
It’s all about
online these
days...
44m
people in the UK
use the Internet
every month.
76% of UK households
have broadband.
50% of mobile phone users
in the UK have a Smartphone.
EXTRA, EXTRA
“25% of all advertising spend in
2013 will be on Digital”
21st August2013
...and that’s what we’re
experts in.
A membership
with Zoopla
Property Group
offers you…
More exposure
More leads
More partnerships
More innovation
More marketing
More support
Closing the gap…
Unique
Audience
[million]
Active
Reach
(%)
Real Estate/Apartments
6,992
100%
1
Rightmove
3,618
52%
2
Zoopla Property Group
3,049
44%
Rank
Name
Source: UKOM/MediaTel (August 2013)
Which of these
property websites
have you heard of
before today?
Closing the gap…
Sample: All GB adults
Omnibus
______ _______
results (Feb
__‘13)
Zoopla.co.uk
Rightmove.co.uk
90%
80%
3% gap
70%
60%
6% Gap!
50%
40%
30%
20%
10%
0%
Nov '10
Feb '11
Apr '11
Jun '11
Oct '11
Feb '12
Jun '12
Oct '12
Feb '13
Jun '13
No one has it all.
28%
33%
39%
of home
movers
didn’t visit
Rightmove
of home
movers
visited
both
of home
movers
didn’t visit
ZPG
Source: UKOM MediaTel (Aug 2013)
More Campaigns….
More
marketing
=
More brand
searches!
Source: Google Trends Web Search: ”Zoopla”, United Kingdom, Jan 2009 - August 2013, Real Estate
More
partnerships
You can say to your customers
‘We’ll advertise your
property on all these
websites and apps…’
More exposure…
Zoopla and PrimeLocation apps now available via:
We ensure you reach the mobile home mover…
• Mobile enabled sites for both Zoopla and PrimeLocation,
to deliver a fantastic user experience across all mobile
devices
• Partnered with some of the UK’s leading brands to power
their property search in their apps, alongside our own
apps.
In12 months mobile
traffic to ZPG sites
has grown by
330%
*
45%
+
of our total usage
is from mobile
devices
•Total usage (visits/apps sessions) across ZPG websites, August 2012 – August 2013
+ Total usage (visits/apps sessions) across ZPG websites, August 2013
More exposure…
The biggest
social media
following in
Property.
Social Media
55000
50000
45000
ZPG Followers
40000
RM Followers
35000
30000
25000
March 25th
April 29th
June 3rd
July 9th
Aug 9th
2013
Zoopla and Rightmove followers on Twitter – March 25th – August 16th
Sep 16th
…plus we have Phil!
More innovation
SmartMaps
Local Area Info
To reach and
engage with home
movers, we build
and deliver the best
search and
research tools.
We never stop
innovating!
iPad app
Appraisal leads
More Marketing…
Supersides
Print
Supersides
48 Sheet
Underground
6 Sheet
More Marketing…
Watch our new TV ad now!
More Marketing…
Print
Cricket
Cabs
TV/Cinema
More support
We provide you with materials, great customer service and we sponsor all
the top industry awards to help you win more business.
Coming
Soon!
All new
marketing
materials for
your office.
Membership Packages
& Additional Products
Area Sponsorship
Featured Agent
Featured Properties
Premium Listing
Appraisal Booster
ZooplaPro
Marketview
and new Website & Mobile
Marketing services…
Get a competitive edge in your area.
Area Sponsorship
Featured Agent
STAND OUT &
ABOVE YOUR
LOCAL
COMPETITORS
YOU CONTROL
THE MESSAGE.
TARGET VENDORS
TARGET BUYERS
TARGET TENANTS
YOU DECIDE
OWN
YOUR
AREA
Have your properties STAND OUT!
Featured Properties
TOP OF
SEARCH
RESULTS
Have your properties STAND OUT!
Premium Listings
GET MORE
PROPERTY
VIEWS!
Be at the top of the list
Your logo here
Appraisal Booster
QUALIFIED
APPRAISAL
LEADS
Zoopla Pro
Manage your Business using
Zoopla Pro:
• Build your Agent Profile
• Create email alerts for all
new instructions
• Track every lead we send
• Listen to every phone
enquiry
• Identify how all your stock is
performing
• Build comparable reports to
take on valuations
MarketView Pro
The only tool of its kind which
gives you daily local market
updates to help win more
instructions and save you time by
focusing on what really matters to
your business.
•
Full market view of daily
property status changes
•
Daily email alerts
•
Full property details and
history
•
Marketing material for your
vendor packs
HD Property Movies*
The fastest growing form of advertising.
Now available on our portals.
•
•
•
•
•
Highest levels of exposure on our leading property websites
Every movie is branded with your logo HD quality
Quick turnaround time
Professional, affordable and fast
Three Movie options: Lite, Standard and Deluxe
FAST
turnaround
Amazing
Quality
VERY
affordable
Year End Special Offer
For every Property Movie booked
in October you’ll receive
5 additional complimentary property shots
and your property listing will be upgraded to a
Premium Listing – Huge additional VALUE.
*Currently only available in Greater London and the South
Membership Packages
Bronze
Silver
Gold
Platinum
International
Commercial
Basic Listings
P
P
P
P
P
P
Zoopla Pro
P
P
P
P
P
P
MarketView standard
P
P
P
P
Branded Listings
P
P
P
Appraisal Leads
P
P
P
Featured Agent
P
P
Appraisal Booster (1)
P
P
MarketView Pro
P
Premium Listings (5)
P
MOST
POPULAR
P
We’re here to help you
grow your business
and get MORE from
your online marketing
investment.
More exposure
More leads
More partnerships
More innovation
More marketing
More support