)
Mobile
Marketing
Solutions For
Your Business
Vickie Johnson
Spring Park, MN
vickiejohnson@att.net
(651) 755-7226
Who We Are:
Refrigerator Media Advertising, partnering with One Loyalty Network
provides a complete turn-key loyalty and rewards platform, that uniquely
integrates an end-to-end MMS texting solution that delivers the most
robust, loyalty rewards program to date. We are committed to helping
businesses grow and connect with the advanced lifestyle of today’s
customers. Our goal is simple, that all businesses, big or small, can
harness the power of mobile marketing to grow their business.
Our Mission Is Simple:
To provide tremendous ROI for our corporate clients so they can increase
customer retention and reduce churn.
Buyers re
mobile
and they want
to hear from
your business
47%
• of mobile consumers want
retailers to send coupons to
their mobile devices
35%
• Of picture to phone coupons
[MMS] are redeemed
compared to 1% for print
coupons. * depends on value
53.2M
• US consumers will use mobile
coupons by 2014
What to
expect in
2014
•
By 2014, mobile internet use will overtake that of the desktop.
•
Over 90% of mobile phone users have their phone within arm’s reach 24/7.
•
Whatever the budget, there is a fully functional phone that is available on the
market which will make mobile marketing more important than ever.
•
Smartphones are becoming the marketing tool of our era.
•
Gone are the days of newspaper and TV Ads. If Ads can’t be followed up with
ease, chances are he Ad will not yield effective results.
•
Mobile commerce transactions currently amount to $1.5 trillion annually and is
expected to reach $3.2 trillion by 2017.
•
Four out of 5 consumers will use smart phones to shop.
With our one of a kind, Patent Pending Technology, our solution is able to push
8 coupons or images to a user’s mobile device. This technology can detect the
user’s phone type and assure that the images and or coupons are formatted to
any cell phone type.
Our Patent Pending Technology includes the following
features and offerings
We are a
leader in
MMS text
messaging
•
•
•
•
•
•
•
•
•
•
•
•
•
Send 8 FULL COLOR coupons and or images
Messages up to 250 characters
Redemption feature for one time use only coupons/offers
Offer sharing and reward feature
Calendar creates seamless integration to all social media.
Advanced scheduler and appointment reminders
Statistics and detailed reports
Image/Coupon creator
Loyalty & Rewards available to track the spending habits
Platform provides direct messaging to all cellular carriers
Short Code, integration, shared, or provisioning
Consulting services available
24 hour Tech Support and training
 Twice as many people own a mobile phone than have access to the Internet.
 270+ million phones are in use
Telecommunications Industry Assoc.)
every
day
in
the
US.
(Celluar
 90% of Americans are within 3 feet of their mobile phones 24/7
 It takes 90 minutes on an average to open an email, but 90 seconds to open a
text message.
More
reasons…..
 The open rate of email is 2% vs. 99% for text messages.
 90% will respond to a text message within 3 minutes.
 45% of brands have already deployed text message campaigns (mformobile)
 70% of text message users are between 18 – 44 years old
 The median age of text message user is 38
Telecommunications Industry Assoc.)
years old. (Celluar
 42.8% of marketing executives plan on increasing their mobile marketing
spending budget in 2013
 We interact on our mobile device 40-80 times a day on average.
 Mobile web access will overtake PC and continue their dominance.
 TEXT COUPONS HAVE 10 TIMES THE REDEMPTION OF TRADITIONAL COUPONS
(Borrell & Co.)
Buy one get one at
half price
Buy one get one
FREE
Close out items take
an additional 20% off
show your phone
Campaign
Idea’s
Free Drink with
any meal
Show this offer
for a FREE Gift!
FREE appetizer
with any entree
Free retail
product with
service
Offers of 50
cents to $1.00
7% return
A business doesn’t always need
to send an offer, customers want
to be in-the-know
•
•
•
•
$10 off any
purchase of $50
or more
sale and event alerts
service openings
seasonal information
coming soon
Free desert with
any meal
Offers $3.00 to
$5.00 up to 45%
return
The better the
offer the better
the response!
Text
schnucks
to 223344
“ We are extremely pleased with
the competitive advantage we
get with texting 5 to 8 color
coupons every week. This service
has been hassle free and easy to
use..”
- Larry Maggio, Director of
Marketing – Schnucks, St. Louis
Mo.
Business
name at
the top
Send up
to 8
coupons
or images
SMS
Message
included
in your
campaign
MMS vs SMS
A picture
really is
worth a
1,000 words!
The real secret to
successful mobile
marketing is to
personalize what
you send.
This is where
MMS offers
significant
benefits because
it can push your
brand with more
information on
your offer.
14-20% more
offers will redeem
more often when
they get a visual
offer than a basic
SMS
Reach he next
generation with
MMS, they are
image orientated
and they love to
share!
An offer of a FREE piece of
cheesecake will go a long way
when the user can see how good it
looks!
Our Mobile Campaign Calendar gives any business the ability to push their offers
through one convenient location with just a click of a button.
Campaign Types:
 Coupons
The Mobile
Campaign
Calendar
 Email
 Text (SMS) and Picture (MMS) Messages
 Facebook
 Twitter
 Foursquare (Page Updates, Tips & Events)
 Birthday & Big Spender Clubs
 Rich Media
 The One Loyalty App
The Mobile Campaign Calendar
Easy to use &
publish to all with
just one
campaign!
Building a
mobile data
base
Search Coupons
• Offers on social media
• Call to action in an email
blast
• Offers to opt in on
business website
• Signage
• Customers opt in at check
out
• Your staff is your raving
fans…teach them to talk
about your mobile offers!
Include
mobile offers
to all
rich media
advertising
Search Coupons
Its important
that
customers
receive text
offers that
catch their
attention
Basic Offer
The INNOVATIVE!
Its important
that a
business
control their
ROI
Redeem
* One-Time Use Coupons Available
Text olnsocial to
223344
Demo our
features
using your
mobile
device
•The user get a response of a
single image with a message on
the phone. It can be configured
for multi-images also. The user
can share this coupon or offer on
Facebook or enter their friend's
phone number. If any friends opt
in, the referring customer will get
another coupon of offer (one or
multiple images). These can all be
configured for redemption.
Text oln1text to
223344
• The user will see a response of
a single text message. If a
customer texts into the same
keyword more than once, the
same response will be sent
each time
Text olndemo to
223344
• The user gets a response of a
multi-image slideshow on the
phone. You may include up to
8 images in this type of a
message. This message also
includes redemption and
social sharing like ‘olnsocial’.
Text oln2text to
223344
• The user will see a response
of a single text message on
the phone. If a customer texts
in a second time, they will get
a different message..
Text olnredeem to
223344
•The user will receive a response of
a single image on the phone with a
link to a URL to redeem up to 8
specials. This particular demo will
send the first image as the 'intro'
image. All other images will be
within the redemption section. This
allows for one time use
coupons/offers/messages. Please
note that the intro image can be
excluded if you do not want it to
appear.
Text oln2image to
223344
•The user will see a response of a
single image on the phone with a
text portion of the message. If a
customer texts in a second time,
they will get the second image
included with the second
message.
The OLN Mobile App Can Help!
A coupon
directory for
consumers
•Allow consumers to search for local
merchants.
• Filter by merchants with coupons.
• Save coupons to their account.
• Save favorites for easy access at a later
time.
• Redeem coupons and offers directly at
the merchant location.
• Receive notifications from the
merchants that they are interested in
following and receiving offers from.
• Can help the merchant by placing their
dynamic content directly in front of the
consumer.
• Can help restaurants with mobile
ordering.
The App is
Simple &
Intuitive
There are two ways to pay:
1.) Standard Pricing
based on Volume of outgoing messages
2.) Vouchers for Services
see following slides
Opportunity
Vouchers for Services is a new program that allows merchants to use our
services without writing a check each month.
How do we do this? It’s simple – the merchant provides us with a certain retail
dollar value of vouchers that can be redeemed in their store.
Vouchers for
Services
It is our responsibility to actually sell the vouchers that the merchant provides.
It is the responsibility of the merchant to accept the vouchers that we sell from
customers that come in the door.
We will work together with the merchant on the amount of retail dollars
allowed to sell each month.
1.) Customer gets a
text message of a
new offer.
Vouchers for
Services…
continued
97%
The percentage of people that read a
text message within 3 minutes of
delivery.
47%
The percentage of consumers that want
retailers to send offers via mobile.
53.2M
The number of consumers that will use
mobile offers directly in 2014.
87%
The percentage of consumers that have their
phones within 3 feet of them 24 hours/day.
2.) View the Offer Details
on the phone
Vouchers for
Services…
continued
Details
Purchase
Get $20 of food and drink
for just $10 at Joe’s Crab
Shack.
Details:
Lorem ipsum isa pol urten
Restrictions:
3.) Purchase the Offer on
the phone
Details
Purchase
First Name
Last Name
612-555-1234
.
.
Buy!
22
4.) Customer gets a
text message
confirmation
Vouchers for
Services…
continued
Thank you for
your purchase!
Touch
http://223344.co/v
/aq1/456 to
redeem your
voucher to Joe’s
Crab Shack!
5.) Merchant clicks Redeem
Redeem
Customer Name:
Joe Michaelson
Date Purchased:
02/25/2014
Status:
Valid
23
6.) Voucher is Redeemed,
customer can no longer
use
Vouchers for
Services…
continued
Customer Name:
Joe Michaelson
Date Purchased:
02/25/2014
Status:
Redeemed
What does the merchant get?
• Full contact information for all the
customers that purchased.
• The ability to market to the customers
in the future.
• The simplicity of sending and
accepting mobile offers.
• A risk free way to use our mobile
services without needing to write a
check each month.
• The peace of mind that your
communicating the way consumers are
demanding!
24
Co-Op
Advertising
via
Mobile
Marketing
Consumers
Opt-in
to receive
offers from
a group of
Merchants
Text
Savings
To
223344
(example)
Customers opt
in to a one
code word and
receive offers
from multiple
merchants
Merchants
promote the
code word and
share customers
and save on their
monthly fee’s
Retail
Co-op
Vendor Dollars
•
•
•
•
discounted products
free product
share ad costs
feature their products
Vendor logo
with
Merchant ad
FoodDrink
Co-op
Vendor Dollars
•
•
•
•
discounted products
free product
share ad costs
feature product
Vendor logo
with
Merchant ad
Thank you
CONTACT:
Vickie Johnson
(651) 755-7226
vickiejohnson@att.net
RMA
2400 Interlachen Road
Suite 419
Spring Park, MN 55384