And It Begins…
• So, you want to start using social media for your
business? Sounds like a plan…
• We will focus on two platforms today, Facebook
and Twitter.
• What you will learn:
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How to set up a Facebook Page and Twitter Acct.
Best practices for beginning content
When are you ready to promote your social media?
Marketing for your social media platforms through
traditional means
And It Begins…
• So, you want to start using social media for
your business? Sounds like a plan…
• We will focus on two platforms today,
Facebook and Twitter.
Facebook
• People On Facebook
– More than 800 million active users
– Average user has 130 friends
• Activity On Facebook
– More than 900 million objects that people interact
with (pages, groups, events and community
pages)
– Average user is connected to 80 community
pages, groups and events
http://www.facebook.com/press/info.php?statistics
Facebook
• Platforms on Facebook
– Every month, more than 500 million people use an
app on Facebook or experience Facebook Platform
on other websites
– More than 7 million apps and websites are
integrated with Facebook
• Facebook Mobile
– More than 350 million active users currently
access Facebook through their mobile devices
http://www.facebook.com/press/info.php?statistics
Let’s set up a Facebook Page
• First, you have to have a personal Facebook
account…kind of
– Facebook gives you the option of setting up a
page for your business under a “personal”
business identity
– There will be required information later, but you
will not have a personal Facebook profile
• Go to www.Facebook.com and I will show you
what I am talking about
Let’s set up a Facebook Page
Let’s set up a Facebook Page
• If you do have a personal account, type in
“Facebook Pages” in the search bar
• Click on it, and go to the page. Then click on
“Create a Page”
Let’s set up a Facebook Page
• Now, either way, we are all at the same place
Let’s set up a Facebook Page
• Decide what category your specific Page
should be under.
• Your business name and type should be
classified and spelled how your customers
would classify it and spell it
• Example:
– WUSBDC (No one will search for that)
– Washburn Small Business Development Center
• That’s better huh? More keywords too…
Let’s set up a Facebook Page
• Upload a branded image
– Company / Business Logo
– Brand through all forms of media
• Invite Friends
– A good way to kind of kick-start the page
– Not necessary though
• Basic Information
– Link your website
– Fill out the description. Think of it as an executive
summary for what your business does
Let’s set up a Facebook Page
Let’s set up a Facebook Page
Let’s set up a Facebook Page
Let’s set up a Facebook Page
The in’s and out’s of Facebook
The in’s and out’s of Facebook
Finalizing Facebook
• Facebook Footnotes
– Profile – A section of Facebook that you create for your
own personal use
– Page – A section of Facebook that you create for your
business use
– Friend – A person who is following your personal profile
– Fan – A person who is following your business profile
– Wall – Where the content you post on Facebook goes
– Post – A section of media that is put on the wall via status
/ page updates
– Tag – Attaching a persons name with a picture or post
Twitter
• People On Twitter
– More than 100 million active users
– 50 million of which log in to Twitter every day
• Activity On Twitter
– Over 200 million Tweets are sent on Avg each day
• Twitter Mobile
– 55% of the active users on Facebook are using a
mobile platform to send their tweets
Twitter
Setting up a Twitter Account
Setting up a Twitter Account
Setting up a Twitter Account
Setting up a Twitter Account
Setting up a Twitter Account
Setting up a Twitter Account
Setting up a Twitter Account
Setting up a Twitter Account
The in’s and out’s of Twitter
The in’s and out’s of Twitter
The in’s and out’s of Twitter
Twitter Terms
• Tweet – A post made by someone on Twitter
• Mention – A reference of your specific Twitter
account. Begins with an @ sign.
Example: @WashburnSBDC
• Hashtag – A means of organization. It allows
tweets of certain subjects to be arranged into one
spot for easy viewing
Example: #SmallBiz
• Follower – Someone that is receiving your tweets
Facebook / Twitter
• Best practices for beginning content
– Start slow, get used to using all the features of
Facebook and Twitter before promotion
– Begin posting content that you think your
customers would find engaging
– Start using the “search” function on Twitter
– Create a marketing calendar for your social media
campaigns
– DO NOT promote your business as Facebook and
Twitter ready when you really aren’t
Facebook / Twitter
• Promotion of your social media involvement
– Before promoting your social media campaign
must meet these two criteria:
• Your campaign must be strategic
• Your campaign must be consistent
– SMSS Part #2 gives overview on how to design a
specific social media strategy and understand the
ROI and effectiveness of that strategy