Fiery VDP Solutions
What is Variable Data Printing?
• Personalization
• Customization
• One-to-one communication
• Versioning
5 Levels of Personalized
Communications
Cross Media
Web-to-print
Web Template
Advanced
Personalization
Fiery FreeForm
Mail Merge
Versioned
Multi Channel Marketing
• An integrated example
Direct mail
E-mail
Web
Utilizing Variable Data
Application Example
l’essentiel
 urbain
travel
men’s fashion
women’s fashion
gadgets
furniture
Profile Database
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
Utilizing Variable Data
Application Example
l’essentiel
 urbain
travel
men’s fashion
women’s fashion
gadgets
furniture
Profile Database
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
Utilizing Variable Data
Application Example
l’essentiel
 urbain
travel
men’s fashion
women’s fashion
gadgets
furniture
Profile Database
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
Utilizing Variable Data
Application Example
l’essentiel
 urbain
travel
men’s fashion
women’s fashion
gadgets
furniture
Profile Database
First_Name
Last_Name
Product_Interest_1
Product_Interest_2
Age
Gender
Location
Carmen
Perez
Bedding
Fashion
29
Female
New York
Ming
Chan
Gadgets
Travel-Beach
35
Female
Montreal
Mike
Smith
Outdoor Adventure
Sunglasses
24
Male
Chicago
Shawn
O’Neill
Travel
Gadgets
35
Male
San Francisco
Why Do We Need a Variable Solution?
Conventional Solutions
Disadvantages
 Huge File Size (GB Files size)
 Spooling problems (crashing systems)
 Slow RIP Process (hours)
Advanced Variable Data Solutions
Advantages
Small File Size (MB files size)
Fewer Spooling problems
Fast RIP Process (minutes)
Fiery Supports All Standard VDP Formats
• Fiery servers are compatible with all of the available VDP
formats in the market today:
•
•
•
•
•
•
PPML
PPML
™
Xerox VIPP
Creo VPS™
VPS
Adobe PDF/VT
Fiery FreeForm™
PDF and PostScript streams
• Automated flow requires no user intervention on the Fiery
• Fiery servers describe variable jobs in the same manner
that PostScript & PDF describe non-variable jobs
What VDP Solutions Do EFI Fiery Servers Offer?
Compatible with most VDP applications
• DARWIN VDP software
• FusionPro VDP software
• PrintShop Mail software
• XMPie uDirect software
• GMC PrintNet
• Proform Designer Software
• Persona Cross Media Suite
Blazing Fast Fiery VDP Performance
Fiery is over 100+ times faster!
Entire job processed
in 67 seconds
Define Record Length
Fiery VDP Imposition
Booklets Modes
Saddle
Nested
Saddle
Perfect
Gang-up Modes
Multi Records
Cut & Stack
Duplo
VDP Printer Error Recovery
VDP print Record or Sheet range
• Imposed or non-imposed VDP
jobs
• Complex cut & stack impositions
can now re-print sheets
• Job tags provide sheet numbers
• From CWS/Hot Folders/Virtual
Printer
• Imposed – Sets, Sheets, or
Records
• Non-Imposed – Records or
Pages
Record Reprint
Fiery VDP Automation
• VDP workflow can be automated by using one of the following methods:
• Virtual Printers (direct printing)
• Hot Folders (Drag & Drop)
• For each of the workflows the following settings can be applied
• All Job settings such as Paper sizes, Mixed media, Color management, etc.
• Imposition
File > Right click mouse button
FreeForm Comparison
Feature
Page based language
Master Length
Authoring Tool
Create & Use Master
Remove White PPT
Background
Print Master Setting
Conditional Page
Printing
Enhanced FreeForm
VDP Imposition
Fiery Hot Folders
submission
Fiery Virtual Printers
submission
VDP Resource Manager
Mixed Media
Set Finishing
FreeForm 1
x
Fixed
Merge
functionality
x
FreeForm 2
x
Variable
PrintShop Mail
XMPie
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Fiery FreeForm™ Concept:
Three Easy Steps
1. Create a variable document while eliminating static
elements:
• Microsoft Word Mail Merge
• InDesign data merge
• Any other off-the-shelf application
2. Create Master file representing the static elements
• Any desktop publishing (DTP) application
3. Merge the Variable Document with the Master
• Easy to use Fiery GUI to merge the complete job
Fiery FreeForm Components
Variable Document
Master
Merged Documents
Fiery FreeForm™ 1
Powerful, Entry-level VDP Solution
• Unique VDP solution driven by powerful Fiery architecture
• Standard with every Fiery server
• No 3rd party application investment needed
• Based on page overlay concept
• Easy to use and support
EFI’s VDP RIP In Action
VDP Cache Memory
Dear Ms. Perez,
Welcome to L’essentiel
urbain’s catalog . . .
Highlighted in this edition is
our travel section on the
Caribbean . . .
L’essentiel Urbain
Adobe
RIP
Cache Channel
Printer
Output
Fiery FreeForm™ 2
• Builds off of FreeForm 1 capabilities
• Fully automated flow allows dynamic selection of master
pages from the VDP data stream without user intervention
• Requires specialized application, such as “Objectif Lune”
(PrintShop Mail)
Conditional Page Printing
Document 1
Document 2
Fiery Enhanced FreeForm™
• Enhanced FreeForm™ Feature
• Maps variable documents
to master documents
• Requires no source
documents to be modified
Master Pages
Variable Pages
Camila Carlson
303 Velocity Way
Foster City, CA
94404
Fiery Enhanced FreeForm 1
Variable pages can be overlaid on any of the master
pages. The example above shows that Master pages 2
and 3 are not overlapped.
VDP Raster Preview
• View content of the job,
organized by records or finished
sets
• Navigate by either
records/finished sets or by
pages/surfaces
• The user sees the job displayed
at actual size and can use the
scroll bars to see the whole
image
Non-imposed
Imposed
PPML 3.0 (PPML/GA3)
• Supports in-RIP transparency
flattening
• Supports transparency within
the PDF layer AND
transparency between layers
• Variable layers print as
designed, for example:
• Drop-shadow PostScript
masks
• Soft-edge TIFF masks
• Overlay a reusable JPEG
image
Transparencies
PDF/VT-2 Support
• The Fiery server recognizes the
new PDF/VT file types and
shows a different icon in
Command WorkStation for this
format
• The Fiery server automatically
extracts the records information
and displays
the number of records and
pages
per records
• Shows PDF/VT cached
resources in Resource manager
• PDF/VT is supported for both
CPSI and APPE interpreters
VDP Multi-Up Booklet
• Impose two unique booklets
on the same sheet
• Define covers for both front
and back of booklets
• Use paper better for fewer
click charges
Recor
d 1
Recor
d 2
2 x 2 Unique Booklet is the new
Row & Column setting in Fiery Impose
30
Educational Resources
• Fiery FreeForm Sample Kit
• ABC’s of VDP
• Fiery Certification eLearning
Courses
Thank You