1
An Avon Recruiting Environment
A conducive recruiting environment to drive
energy, professionalism & fun
 Avon logo equipment and apparel
– 1 Tent in all Districts (shipped direct to DSMs; will
arrive prior to your first event)
– Avon branded materials including (sent in C1 & 2
manager shipments):
 15 aprons, visors and pins
 Clipboards and 1 tablecloth
– Magic Buses in 14 selected (see appendix)
 Bus will be pre-stocked with additional samples and
product displays
DSMs need to source
for a 6 ft table
1
Note:
Complete list of shipped items summarized on slides 22-24
AVON branded apparel
DSM Pre-Launch Activities:
December
Plan, Activate & Train!
 Finalize your District plans to ensure success of your “Say Yes to Avon” recruiting events
and bus tours, if applicable; set daily Additions goals for your District
Planning for
your District
 Develop a comprehensive plan to support achievement of your overall C4-5 Additions
stretch goal, apart from “Say Yes to Avon” recruiting events and bus tours
 Leverage the event & media toolkit to plan how you will generate additional word of
mouth and coverage for your District’s recruiting events
 Activate your SLs via one-on-one discussions or group meetings; introduce them to
the C4-5 recruiting initiative, get them excited and gain their commitment to support your
District events (tie back to their 90-day business plan activities & goals)
Sales Leader
Activation
 Finalize your A, B and C teams of SLs1 to support the C4-5 events
 Reach out to your AUL Academy candidates to engage them to use this opportunity to
get ready and qualify for AUL Academy
 Assign tasks to specific SLs / your DA / helpers (e.g., transporting & setting up of tent,
event preparation, packing of Explore Avon kits, social media ambassador)
 Encourage your SLs to attend an FTM-led Engagement training webinar (12/3-12/14)
Training
Supports
2
1)
 Attend an Engagement training webinar as a refresher for yourself
 Attend a “Train the Trainer” session (week of 12/17) to adequately prepare
yourself to host your January Leadership rallies
Refer to your District Planning Worksheet
DSM Pre-Launch Activities:
December - January
Ensure you & your team have the right tools and materials!
DSM
Shipments
Recruiting
Materials
Sales Leader
Preparation
 Ensure you have received all five shipments before your first event
(see slides 23-25 for complete list of shipments)
 Contact Manager Shipments if you are missing items
 Print & prepare all recruiting materials you want to have at your recruiting
events (e.g., recruiting bookmarks, Explore Avon kits, Lead Survey Cards,
Totally Kissable merchandise)
 Ensure your SLs are ordering their brochures & appointment kits
– Instruct SLs to order adequate C4 appointment kits and brochures with their
C2 orders (12/28-1/11, depending on mailplan)
– Instruct SLs to order adequate C5 appointment kits and brochures with their
C3 orders (1/14-1/25, depending on mailplan)
Suggested number of
kits your SLs should
have on hand will be
provided
3
 Encourage your SLs to print & prepare Explore Avon kits to support recruiting
 Gain commitment from each member of your core SL team on the number
of appointments they will produce that will count towards ensuring you achieve
your C4-5 District goal
DSM Pre-Launch Activities:
First 2 weeks of January
Make final preparations; Engage, Excite & Mobilize your teams!
 Partner with your DVM to confirm / validate execution plans for C4-5
Finalize Plans
 Finalize comprehensive plan to ensure achievement of your District’s C4-5 stretch
Additions goal, apart from “Say Yes to Avon” events & bus tours if applicable
 Schedule post-event Lead Calling parties and group training contacts
(cluster Districts together for training where feasible)
 Develop a contingency plan should some of your District events underperform
Leadership
Rallies
Drive Traffic to
your Events
Plug into the
Network
4
 Host Leadership Rallies to finalize execution plans, generate excitement & gain
final commitment from your SLs
 Ask your SLs to help identify other great prospecting locations to fill in between
the scheduled “Say Yes to Avon” events
 Activate your local media plan to drive traffic to & increase coverage of your
recruiting events
 Encourage your SLs to “spread the word” and invite Leads to attend an event near
them
 Visit your Chatter groups (Team USA, Division) regularly to learn from and share
best practices with other DSMs across the country on how they are ensuring
success for their recruiting events & bus tours
DSM Launch Activities:
January - February
Mobilize & keep the energy high!
Mobilize
Teams
 Ensure you are mobilizing your entire District to get behind the “Say Yes to Avon”
recruitment drive, not just at the events
 Contact all your core SL teams to ensure they are adequately prepared before each
recruiting event (e.g., schedule, meeting place, what to bring, what to do)
 Continue to execute your local media plan to generate additional “word of mouth”
and coverage for ongoing recruiting events
Keep the
Momentum
 Keep in close contact with your core SL teams to ensure they are still engaged and
motivated to support your events
 Remind SLs to participate in your post-event Lead Calling parties
Join the “Say
Yes to Avon”
Community
Activate your
Contingency
Plan
5
 Visit Chatter regularly for daily reporting on progress against your District goal, as
well as your performance relative to other Districts
 Send in photos & videos from your recruiting events and engage with your SLs
through the SayYesToAvon@tumblr.com blog
 Activate your contingency plans as necessary, continuously track the variance to
your District stretch goals
 Organize Lead calling parties with your SLs to drive incremental
traffic to events
DSM Day-before-Event
Checklist:
Event Set Up
Recruiting Tools

6-ft Table (not included in manager shipment)

Brochures

Table cloth

Appointment Kits (remind your SLs to bring kits)

Tent

Business Cards (remind your SLs to bring their business

Music

Money bag with change (for $10
(2 boxes – bring help to set up – it’s heavy!)
cards)
(e.g., iPod + speakers)
appointment fee)
Marketing Supports

Samples

Totally Kissable acrylic display stand + full set
of 10 lipsticks

Easel-backed poster

Absolute Even “Super Earner” tickets
Recruiting Apparel

Aprons, visors & pins (Coordinate with your SLs to
synchronize dressing at the events)
6
(remind your SLs to bring brochures)

Avon lip buttons

Kiss print Tattoos

Pencils & Pens

Clipboards

Printed copies of Lead Tracking Form

Laptop

Smart Phone

Printed 3-question Survey

Recruiting Bookmarks

Recruiting Flyers

“Explore Avon” Kits
(remind your SLs to bring their smart
phones for online appointing and TV recruiting ad)
DSM Post-Event Activities:
Welcome, Engage & Retain new Recruits!
 Collate and track list of leads and new recruits attained from each event;
Submit to NARC after each “Say Yes to Avon” event
Track Leads &
New Recruits
 Instruct your DA to reach out to all new recruits to welcome them to the District
 Closely track new Recruit performance in your LORA report
 Host post-event lead-calling parties with your SLs
 Track SL attendance & performance at each of your recruiting events
Monitor SL
Engagement &
Event Success
 Reward SL performance with gifts that you received in your C1 Manager
Shipment
 Identify “Local Heroes” and share their success stories & recruiting tactics with
your other SLs to inspire them at upcoming events
 Work with your SLs to:
Partner with
your SLs
7
–
–
–
–
–
Follow up to convert leads obtained from events
Drive attendance for new recruit group training contacts
Remind their new recruits to place their first order
Remind their new recruits about the sample bundle opportunity
Remind their new recruits about all the LOA 1-6 incentives