November 7, 2013
@yammer, #socialjourney
Welcome
•
•
•
•
How to identify and remove potential barriers for engagement
Specific and easy tricks to increase participation and engagement on your Yammer network
Learn how other customers have successfully sparked engagement on their networks
Interact in Q&A discussion (last 5-10 minutes)
Sarah Sheikh
Customer Success
Manager
Yammer
Christina Fan
Customer Success
Manager
Yammer
Get Social With Us
Ask questions and comment in Q&A
Flexible console
Open/close widgets
View and download handouts
Share content and takeaways
@yammer, #socialjourney
On-demand recording will be sent via
email post-event
Spark Engagement
Why do you need a spark?
Increase the flames.
Encourage others to play with
fire.
Before you build a spark…
Are there
fires
already
burning?
Are there
barriers
preventing
sparks
from
flying?
Before you build a spark…
Build the right
environment, on and
offline.
Alert the right
Creating the sparks
Celebrate
Host a YamJam
31 Days of Yammer
Hold Lunch &
Learns
Add Yammer to
events
Existing
Communities
Change your
Masthead
Innovation
Challenge
Make it a
competition
Profile Photobooth
Build momentum
Promote the network
What do you want to do?
Celebrate a network milestone like your one or two year ‘Yammerversary’!
Promote the Network
Set up a ‘Yammer HQ’ like Hall & Wilcox:
Set up a photo booth so staff can take new profile photos
Promote the Network
Hold 31 days of Yammer like Cbeyond
Share daily tips, Hold workshops to develop use cases
Promote your Network
Spice up your next event with Yammerfall, encourage attendees to
download mobile app, ask questions to audience, upload photos or
videos throughout the event
Promote the Network
Get creative with your Yammer masthead
Build network momentum
Move communications to Yammer:
Try a no email challenge, move the lunch menu to Yammer,
Convert a newsletter to a Yammer group, post anniversaries.
Build network momentum
Develop a campaign or competition.
Procesador Regional ran a weekly #lets_meet campaign to
connect their dispersed workforce.
Build Network Momentum
Host a YamJam
•
•
•
Why would I hold a YamJam?
•
•
•
audience
topic
•
•
•
•
•
•
•
structure
sponsor
Communicate
structured
Summarize and review
•
18
Manhattan Associates
•
•
“I think it's a method that naturally brings out the most
engaged employees & top Yammerers to ask questions,
but we also had quite a few contributions from parts of the
business who would not usually get involved in
conversations with us, which was very good.”
David Jarvis, Director
Showcase success
Why celebrate success to the community?
To cultivate and reinforce a positive, collaborative and
transparent working culture
To promote greater engagement in your network through
public recognition
To demonstrate the business value of your network to teams,
team leaders and senior executives
To inform network objectives for the coming months or year
Its important to tell the story.
Short stories from your co-workers on how Yammer helps them get
their job done are a powerful demonstration of network value at the
individual level
Bring the vision to life. Provide evidence or positive impact.
Use #Yammermoment, #yammerhelp #yamwin #success
weekly
monthly
So, now what?
Start planning your spark!
 Consider
your Yammer network vision and what your company goals are for
using Yammer.

How can your launch event support these objectives and these
particular parts of the business?
 Consider

What types of activities will resonate with your leadership and your
employees?
 Consider

your company culture.
your time and resources.
Mix and match different types of event activities to plan something that
suits your needs and fits in your schedule.

25
Yammer Customer Network (YCN)

Search for conversations

Join Groups! Try the Launch & Adoption, Yammer 101, How to
YamJam, 31 Days of Yammer

Get Certified: Power User, Admin, Community Manager, Developer,
Trainer

Review the Success Center: success.yammer.com

Subscribe to the Yammer blog: blog.yammer.com
Sparking Engagement
Q&A discussion
Sarah Sheikh
Customer Success
Manager
Yammer
Christina Fan
Customer Success
Manager
Yammer
Yammer.com
Thank you for attending!
Sarah Sheikh
Customer Success
Manager
Yammer
Christina Fan
Customer Success
Manager
Yammer