10+ Reasons to
use… TAXI
advertising
Taxis are noticeable
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Taxis reach busy people on the streets and
in cars
With taxis, advertisers can reach up to 30
million consumers per week in major cities
Taxis carry messages on both major and
minor roads, adding unique cover
89% of people agree that taxis are easy to
spot on the street
Taxis deliver attractive, impactful, visual
messages
Source: Kinetic Worldwide 2011
Privileged access to restricted routes
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Taxis can penetrate messages in areas
where other traffic is banned
Examples: bus routes, airports, stations,
City of London, hotels, museums,
conference centres, festivals,
Taxis are in proximity to stores on key
streets e.g. Oxford St
Waiting taxis keep the message visible in
key locations, e.g. at ranks
Taxi ads reach quality ABC1 audience
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Taxi audience is upscale, active, affluent
and mobile
81% of ABC1s spontaneously recalled
seeing a brand on a taxi
64% of all taxi advertising is viewed by
people in employment
47% of people who work in Greater
London have seen taxis in the last 7 days
Source: GB TGI Q2 2012
High dwell time for interior ads to target
quality passengers
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Taxis offer calm and private space for passengers
– an opportunity to advertise inside
ABC1 adults make up 71% of the audience
viewing taxi tip seats in London in the last 7 days
Passengers are likely to be Smartphone users
Internal digital screens allow advertisers to reach
audiences with moving words and pictures
Those viewing advertising inside a taxi in London
are 61% male and 39% female
Source: GB TGI Q2 2012
Taxis can travel with technology
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New app Blippar can turn tip-seat images into
Interactive entertainment creating instant brand
experiences on your phone
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Adding QR Codes to ads can give out information
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NFC will offer new and upcoming opportunities
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New technology encourages fun, rewarding and
engaging experiences for passengers
Perfect for advertisers to integrate easily with mobile
and online media
Taxis in different forms
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Superside
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Livery
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Superlivery
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Megaside
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Flexisides
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Rear window
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Tip Seats
Great for promotional activities
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Brand recognition
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Used in PR events
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Innovative designs make
it stand out from big
crowds
Taxi receipts gives more opportunities
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Taxi receipts offer creative potential to
leave passengers with a hard copy
message
Memorable take away reminder provides
brand recognition
Visa promotes card payment in taxis
Olympics 2012 sponsor Visa saw an
opportunity to offer card payment to
passengers, supported by a fleet of liveried
taxis to promote the service. Offering card
payment to black taxi passengers is not yet
mandatory in the UK. However, that has not
stopped Visa from starting to offer this on a
large scale, supported via a fleet of liveried
taxis to promote the service. With the advent
of the Olympics, this is the perfect moment to
launch this activity, ensuring that they’re able
to offer card payment to visitors from around
the world in 2012.
“We want Londoners and tourists not to be restricted by the
cash they carry in their pockets. As we start to transition to
taxi card payments, there will be knock-on benefits to leisure
and business passengers.”
Mariano Dima, Chief Marketing Officer ,Visa Europe
Source: Ubiquitous taxis
Freelancer.co.uk promotes online
service at key moments in the day
Freelancer.co.uk, a new virtual company introducing
employers to freelance staff (IT web designers, copywriters
and marketeers) used a combination of online and outdoor
to launch in London.
The Online campaign targeted both freelancers and
contractors at their desks. The outdoor element, a
heavyweight 500 taxi campaign, guaranteed reach of the
audience whilst they were receptive – in other words
outdoor, on the move, between meetings, having lunch
and socialising.
The online and taxi campaign proved a perfect combination
of hard working media for a hard working audience.
“This campaign was carefully designed to raise awareness of our brand,
as well as to encourage people to consider using their skills in a new and
interesting way. We wanted to do something light-hearted that would
engage and impact Londoners with a positive message – and starting
with a blitz on 500 taxis was something that worked well for us.”
Saif Bonar, UK Manager, Freelancer
Source: Ubiquitous taxis
Vodafone connects London with onboard taxi phone chargers
Vodafone delivered on a commitment to ‘keep Londoners
connected’ with an iconic London service: black cabs.
Vodafone combined the two by providing phone chargers
in branded cabs. In so doing, the company made a strong
statement that Vodafone’s service is as vital to keeping
London calling as cabs are to keeping London moving.
A recent London taxi count has revealed that this
campaign delivered on average 40% share of voice of taxi
campaigns seen across key locations. What’s more, it was
seen on 26% of all taxis (branded or unbranded) across
the count period.
“We are committed to offering London the best possible network. We have
already made hundreds of improvements to increase coverage, capacity and
reliability and now with our fantastic fleet of Union Jack cabs and their on-board
chargers which anyone can use, all Londoners will be able to see our
continuing commitment to the capital.”
Guy Laurence, Chief Executive, Vodafone UK
Source: Ubiquitous taxis
Leading advertisers in taxis
Accenture, Artemis, BAE, Brazil, Hampton by
Hilton, Highland Spring, Jack Daniels, Jack
Wolfskin, Jupiter, Korean Air, LBC, Lufthansa,
Mastercard, M&G, Madame Tussauds, Microsoft
365, Neptune, Samsung, Talk Talk, TAP, Tiffany,
Turkish Airlines, Verifone, Visa, Vodafone