From Information
to Knowledge
Handling information
when writing your thesis
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Betina B. Sjøstrøm
AU Library Fuglesangs Alle, Spring 2014
2
From Information to Knowledge
• The process of searching and learning
• Mapping your topic and finding search terms
• Sources and searching
• References
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
3
Search – choose – read!
… and search again
 Searching
takes time!
 Skim or browse the result for relevant and
”may be relevant” texts. Use title,
abstract, keywords.
 Use your newly acquired knowledge to
conduct new searches!
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
New media
– new
consumers
The
meaning
of fashion
identity
Relations between
consumers
Mangold &
Faulds
(2009)
Fashion bloggers
and communities
ETC’s brand
awareness
Marketing
communication
Fashion,
identity and
relation
PR strategies
Fournier
(1998)
Brainstorm insight: Brand
relations are vital in order
for fashion brands to
create awareness
Fournier &
Avery
(2011a)
Cova & Cova (2002)
Susanne Thrige AU Library
Fuglesangs Alle, 14.3.2013
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5
Mapping a topic
> search terms
 Extract
relevant terms from your map
 Think of variations of words;
more general, more specific, synonyms
 Remember that you can’t use sentences
when you search;
”consumers relation to other consumers”


Extract terms; consumer AND relation(s)
Or: consumer relations
 Be
open for inspiration
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
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Search techniques



AND/OR/ NOT
Truncation
Aware*
Phrase search,
”marketing communication”
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
7
Chain search by use of
a known sources
 Use
on:



a known source for further searching
Author name; what else has the author
written?
Reference list; which sources are used?
Citations; who has cited the source in their
reference list?
Use a citation database!
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
8
Some (relevant) databases
Subject/Info type
Database name
Mainly articles within
advertising, marketing,
business,
communication ect.
Business Source Complete
ABI Inform
Communication and mass
media complete
Market information and
Advertising(reports,
articles)
Passport
World Advertising Research
Center (WARC)
Indeks Danmark/Gallup
Adforum
Citation databases
Scopus
Web of Science
Betina B. Sjøstrøm, Fuglesangs Alle, 2014
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Management of References
 Keep
track of your references, add
citations in the text and create reference
list
 Free tools online
 Refworks and End Note – support from AU
Library
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
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To recognize and create references
Article
Ellis, D. (1989) A Behavioural Approach to Information Retrieval System
Design. Journal of Documentation, 12(3), 171-212.
Chapter
Massey, J.E. (2004) Managing Organizational Images: Crisis Response
and Legitimacy Restoration. In Millar, D.P. and Heath, R.L. (ed.)
Responding to crisis: A Rhetorical Approach to Crisis
Communication, Mahwah, New Jersey: Lawrence Erlbaum
Associates, 233-246
Meyerhoff, M. (2012) Discourse Analysis: An Introduction, 2nd edn.
London: Bloomsbury.
Book
Website
Research Group for Knowledge Communication, Aarhus University
(2012) Knowledge Communication.
Available at: http://www.asb.dk/article.aspx?pid=6212&lang=engb [Accessed 17 October 2012]
Avoid plagiarising – use: ”Academic Practice: Guidelines for Staff
and Students” by Sandro Nielsen and Carmen Heine, BCOM
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Good to know…

Book a Librarian
http://library.au.dk/en/borrowing-and-returning/book-a-librarian/

Courses on Refworks
http://library.au.dk/guides/referencehaandtering/refworks/

Access to databases
AU Library http://library.au.dk/
(choose Databases )
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014
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To sum up…
• The process of searching and learning
• Mapping your topic and finding search terms
• Sources and searching
• References
Betina B. Sjøstrøm
AU Library Fuglesangs Alle, 2014