Trademark Licensing
Brand Day
September 19, 2013
Tami Breymeyer
Director
General Responsibilities
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Building relationships with licensees
Building relationships with retailers
Coordination with licensing agency
Education about our brand, internal and external
Enforcement
Artwork approvals
Product Research
Licensing Resource Group
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Contract Management
Marketing
Brand Development
Royalty Management (royalty rate 10% of
wholesale)
• Enforcement, legal notices
The Licensing Process
Applying for a License
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Complete the Application
Provide a Marketing Plan
Provide a Quality Sample
Remit the Application Fee (non
refundable)
All is sent to LRG
The Licensing Process
Once approved for license, receive licensing
packet
• Sign and return the License Agreement
• Remit payment for fees and advances as
invoiced
• Submit a certificate of product liability insurance
(minimum $1,000,000)
• Submit Fair Labor Association (FLA) certificate
• Submit company tag or label for products (neck
label, hang tag or byline)
The Licensing Process
Maintaining a License
• Maintain product liability insurance
• Always obtain artwork approval before
production
• Report royalties; quarterly and on time
• Contracts renew annually
• Must use CLP label to identify product as
officially licensed
Practices to Avoid
Practices to Avoid
What you CAN do
Example: Practices to Avoid
Example: Using the Brand
Example: Practices to Avoid
Example: Using the brand
Example: Practices to Avoid
Example: Using the brand
Example: Practices to Avoid
Example: Using the brand
Example: Practices to Avoid
Example: Using the brand
Trademark Licensing Resources
Some licensees
for t-shirts/promotional items
*those in attendance
4Imprint
Ballard’s Sporting Goods
Custom Specialties*
DK Specialties
EmbroidMe*
G&G Mfg.
GTM Sportswear*
Herff Jones dba LogoArt
Jeffrey H. Lewis dba Insight
Promotions*
Luttrel Investments dba Image One
MC Industries dba Sunflower
Marketing*
MF Ventures dba Create My Tee
N Zones Sportswear*
Scoby Brothers
Sigler Companies
Synergy Imports
TGI Enterprises, Inc.
Vernon Company
Walson Ink
Western Associates
Wincraft, Inc.*
Z Promotions
Trademark Licensing Resources
• Graphic Standards Guide
– http://www.k-state.edu/vpcm/branding/KansasStateUniversity_BrandGuide_2013.pdf
• Licensees
– http://www.k-state.edu/logos/lrg-current-licensees.pdf
• Color
– What color is K-State purple exactly?
PMS 268 purple
– Other color options are black, white, and silver/grey
• Contact
Tami Breymeyer, Director of Licensing
785-532-6269
tbreymeyer@kstatesports.com
Trademark Licensing
Questions?