Connecting the Dots
The Resourcing Matrix of Corporate Sourcing
August 2011
A Starting Point...
Bannister
Video
2
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
The 5 Elements
Technology
Platform
Recruitment
Sourcing
Execution
Alignment
Branding
3
Strategy
Intelligence
Engagement
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
Technology
1
External
Databases
Microsites
Boolean
Deep Dive
Registration
Page
Social
Networks
Talent
Community
Advertising
& Branding
Networking
Reporting &
Dashboards
Avature
Web 3.0
Taleo
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
2
Sourcing
Mind Map
5
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
3
Engagement
When?
How?
Who?
What?
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
4
►
Branding
Branding is more than engagement; it’s about motivation
and building loyalty
Candidate
needs & wants
►
Proof points
Use marketing and CRM tactics to target the messages
by candidate segmentations
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
5
Recruitment
►
By combining profile data and
level of brand engagement
we can segment the talent
community into different
categories
►
We use this insight to
understand how and when to
engage talent with a relevant
recruitment message
Target Hire
Ambassador
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
Inactive
Networker
Case Study – IT Community
Intelligence
Strategy
Diversity & Inclusiveness Agenda
Foundations of our IT Community
International women’s day
Existing networks/channels to market
Execution
Alignment
3-Pronged Invitation Approach
100 Female IT Delegates
Females in IT & Telecommunications
Key Note Speaker
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
Case Study 1 – Women in IT
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
Case Study – IT Community
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
Case Study – IT Community
“
“Innovation, Cloud Computing, Semantic Web, Web 3.0, eHealth”
“Cloud Computing, Mobile technology, Social Media in enterprise organisations”
“Cloud computing, Risk management, Agile software development”
“How do we prepare for the IT future?”
“Using social media to gather, create and disseminate data/info/knowledge”
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
The “Coordination Factor”
Technology
No phase exists in departmental isolation
Platform
Start small, get specific
Sourcing
Recruitment
Identify resources,
internalise
required
skills
and
platforms
Execution
Strategy
Strategic
Sourcing is considerably more
than research – it’s a strategic enabler
Coordination
Alignment
Branding
Intelligence
Engagement
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.
Thank you
Christian Le Loux
Oceania Talent Sourcing Leader
Kara McLeod
Direct : +61 2 9248 4669
Direct : +61 2 9248 6048
christian.leloux@au.ey.com
www.ey.com/au
Ernst & Young Centre
680 George Street
Sydney NSW 2000
Australia
Employer Branding Manager
kara.mcleod@au.ey.com
www.ey.com/au
Ernst & Young Centre
680 George Street
Sydney NSW 2000
Australia
This communication provides general information which is current at the time of production. The information contained in this communication does not constitute
advice and should not be relied on as such. Professional advice should be sought prior to any action being taken in reliance on any of the information. Ernst &
Young disclaims all responsibility and liability (including, without limitation, for any direct or indirect or consequential costs, loss or damage or loss of profits)
arising from anything done or omitted to be done by any party in reliance, whether wholly or partially, on any of the information.
Any party that relies on the information does so at its own risk. Liability limited by a scheme approved under Professional Standards Legislation.
14
© 2011 Ernst & Young Australia. Liability limited by a scheme approved under Professional Standards Legislation.