Strategic Sustainable Development
St Petersburg, Mother Russia
29 september 2010
Jimmy Sjöblom
 2009 The Natural Step
The Natural Step: who are we?
• International NGO
• Strategic Sustainable
Development Framework
• Science based
• Strategic advice &
education
• Leadership and role
models
• Innovative tools and
services
• Networks & partnerships
 2009 The Natural Step
 2009 The Natural Step
 2009 The Natural Step
Could you be strategic?
• Do you have a definition of sustainability?
• What is your gap?
• What are you doing to bridge it?
 2009 The Natural Step
5-level model
What does the system look like in which I live?
How is it constituted?
What is ´success´ in this system? What
definitions apply?
What strategy must I use short term and long in
order to be able to achieve success?
What actions do I need to take to fulfille the
strategy and what actions do I start with?
What tools and resources do I need and have I got
them all sorted?
 2009 The Natural Step
We are in a funnel..
Dagens
situation
Ett hållbart
samhälle
Tid
 2009 The Natural Step
Sustainability Principles
In a sustainable society, nature is not subject to systematically increasing...
1...concentrations of substances extracted
from the Earth’s crust,
2...concentrations of substances produced
by society,
3...degradation by physical means,
and in that society...
4...people are not subject to conditions that
systematically undermine their capacity to
meet their needs.
 2009 The Natural Step
Human needs
Subsistence
Idleness
Participation
Protection
Affection
Understanding
Creation
Identity
Freedom
Manfred Max-Neef et al
 2009 The Natural Step