Kenneth
Cobonpue
WHY TAKE A SECOND
LOOK AT OUR INDUSTRY?
The industry is the most sustainable
industry in the Philippines
The Philippine
Furniture Industry
Known as among the world’s best
in terms of design and quality…
…regarded as “the Milan of Asia”
The Philippine
Furniture Industry
 Philippine furniture manufacturers are known for their
expertise in craftsmanship, hand-made work (e.g. carving,
weaving), antique reproduction, hand-finishing, and strict
quality assurance, applied on good design.
Filipino’s almost by nature are artistic, given even the
scantiest of resources a Filipino craftsman can turn even an
egg shell into a design masterpiece
•
Sustainable employment
upstream and downstream
•
Sustainable Resources
•
Sustainable growth
The Philippine Homestyle
Industry
•
Sustainable employment upstream
and downstream
• direct and indirect employment to 1.9 million
workers (*2013 figure down from 2.1 million in 2011)
• business and employment to 5.4 million
Filipinos in the supply chain
The Philippine
Furniture Industry
 98% of 5,000 Furniture companies
are categorized as Small and Medium
Enterprises (SMEs)
Key Sector Analysis
KEY EXPORT SECTOR
1. IT-BPO &
Other Services
2. ELECTRONICS
2010
ACTUAL
EXPORTS
US$
Million
2010
GRWTH
vs. AVG
3 YRS
%
INDIC.
MARKET
SIZE
US$ Million
MKT
SHARE
%
MKT
GRWTH
%
LVA
%
LVA AMT.
AT 2010
ACTUAL
EXPORTS
US$
Million
ESTIMATED
NO. OF
WORKERS
11,041 21
62,000 18
30
90
9,937
526,000
2,202 42
30,800 7
8
90
1,104
1,131,000
1,900,000 2
5
30
9,324
520,000
31,080 3
3. AGRIBUSINESS
3,625 27
1,369,000 0.26
10
80
2,900
10,764,000
Food:
Fresh/Processed/
Marine
2,116 35
769,000 0.28
10
80
1,693
75,583
1,508 93
7,500 20
10
95
1,433
3,400,000
Coconut Products
4. MINERALS
1,870 -23
12,650,000 0.01
15
80
1,496
180,000
5. SHIPBUILDING
1,543 554
83,000 2
16
20
308
33,045
6. MOTOR VEHICLE
PARTS
3,679 24
420,000 1
8
65
2,391
70,000
7. GARMENTS/
TEXTILE
1,871 11
600,000 0.31
5
30
561
150,000
80
342
2,100,000
8. HOMESTYLE
427 -19
469,000 0.09
7
9. WEARABLES
599 26
400,000 0.15
10
Raw Data Sources: BETP for Merchandize Exports; BSP for Services as processed by BETP
Benchmark Average 3 years cover 2006-2008 "normal" market conditions.
Lifted from
of DED Emma
Mijares
707the presentation419
140,000
during Roadmapping workshop of Furniture
industry
•
The Philippine
Furniture Industry
Sustainable Resources
• Great environment for tree and bamboo
farming
• Fantastic human resources (designers,
carvers, weavers)
• Professionals
Furniture industry supply
chain
Gatherers/Harve
sters of Raw
Materials
Saw millers
Wood traders
Transportation
of
Materials
Exporter
Buyer
Sustainable employment
upstream and downstream
+
Sustainable Resources
=
SUSTAINABLE GROWTH
Furniture and Furnishings's Annual Export Performance
2006 -2013
Jan –
JanNovember November
2013
2012
2006
2007
2008
2009
2010
2011
274.12
240.32
219.73
137.19
150.75
161.36
145.89
203.68
Furnishings
21.33
20.29
20.43
11.61
18.82
23.22
25.53
27.84
Total Export
295
261
239
148
168
184
171
231.51
Furniture
Lifted from the presentation of DED Emma Mijares during Road
mapping workshop of Furniture industry updated by BETP
Furniture Import Performance 2002 to 2013 (FOB in
Million USD)
160
140
120
100
80
60
40 44
20
0
2002
148
136
124
88
72
72
74
62
54
46
42
2004
2006
2008
Data sourced from NSO processed by: BETP
2010
2012
Furniture and Furnishings
(including all Wood-based)
Exports to EU 2006-2013
20-25%
total
203
industry exports
goes
to
EU
market
184.58
31.41
2013
21.72
2012
145
47.63
2011
34.05
2010
169.57
29.98
2009
148.8
50.52
2008
240.16
58.4
2007
260.61
58.98
2006
0
50
Export to
EU
100
Source: BETP processed data
295.45
150
200
250
300
ADVOCACY CHALLENGES
- DENR Administrative Order 99-46
- Executive Order 23
- EU Timber Regulation
THANK YOU..