McNair & ROP
Lady Ivory Boyd & Charlene Johnson
Methodology vs. Method
Methodology
 It is the beginning.
 The technique(s)/how to
conduct research.
 The study about the tools of
research.
 Explains the methods by
which you may proceed with
your research.
Method
 The end of any scientific or
non-scientific research.
 The actual tools/steps taken
by which you conduct
research into a subject or a
topic.
Methodology vs. Method cont..
Methodology
Method
 Paves the way for research
 Involves conducting
methods to be conducted
properly.
 Involves the learning of the
various techniques that can
be used in the conduct of
research.
 Aims at the employment of
the correct procedures to find
solutions to research
problems.
experiments, tests, surveys
and the like.
 Aims at finding solutions to
research problems.
Example Topic
‘Employment of figures of speech in English literature’
Research methodology -involves the study about the tools of
research, collation of various manuscripts related to the
topic, techniques involved in the critical edition of these
manuscripts and the like.
Research methods –the study of various works of the different
poets and the understanding of the employment of figures of
speech in their works.
Quantitative Methodologies
 Controlled context
 Assign numbers to data
 Studies include statistical and correlational analysis,
surveys and controlled experiments.
Example Quantitative
Methodology
 Participants
128 CSULB undergraduates (71% Female)
 Design
2 x 2 within subjects design.
2 (perpetrator gender)


Male
Female
2 (scenario type)


Couple
Strangers
Corresponding 2 x 2 within subjects ANOVAs were performed separately for
the physical and verbal aggression conditions (between subjects).
Example Quantitative Method
Procedure
1. Consent forms (2 copies)
2.
Perpetrator and Victim Identification Questionnaire
(PVIQ) were randomly assigned to each participant.

Form A (Physical aggression)
 Couple
 Strangers

Form B (Verbal aggression)
 Couple
 Strangers
Example Quantitative Method
cont..
Procedure
3.
Participants were asked to read over the
questionnaire describing an aggressive act
between two people (identified as Person #1 and
Person #2).
4. Participants were asked to indicate the
likelihood that each character in the scenario
was male or female on a scale of 0-100%.
Qualitative Methodology



Allows the community to take the lead in
the research.
Role of P.I. is to facilitate the methods,
and build on the community’s
participation.
The methods chosen for this protocol are
all visually based.
Observation of students in
their normal school activities.


Visual Analysis participants
will draw their perceptions
of the Academy’s facilities.

The Visual Focus Group participants will look
and analyze visu-centric
building designs and discuss
their implementation into
the ASL Academy space.

Community Analysis using the “bricolage”
method the participants will put together a
plan to move forward based on their past
analysis.
Combining Quantitative and
Qualitative Methodologies
 Comparative analysis
 Textual analysis
 Case studies
 Historical/narrative.
Discussion Activity
 Write down the methodology vs. the methods you are
using for your research, then share it with your
partner.