2.02D EXPLAIN THE NATURE OF
PRODUCT/SERVICE BRANDING
BRAND
BRAND NAME
BRAND SYMBOL
TRADE CHARACTER
BRAND RECOGNITION
BRAND PREFERENCE
BRAND INSISTENCE
PRODUCT BRANDS
GENERIC BRANSD
NATIONAL BRAND
PRIVATE/DISTRIBUTOR BRAND
BRAND STRAGETIES
FAMILY BRANDING
INDIVIDUAL BRANDING
BRAND EXTENSIONS
BRAND LICENSING
CO-BRANDING
CHARACTERISTICS OF A GOOD BRAND NAME
LEVELS OF BRAND LOYALTY
TYPES OF BRAND STRATEGIES
CONSIDERATIONS FOR INTRNATIIONAL
BRANDING
IMPACT OF INTERNET ON BRANDING
EMPLOYEES’ ROLE IN BRANDING
2.02D ACTIVITY
select a brand name and identify the
characteristics that make it an effective brand
name.
 Then, determine the brand’s stage of brand
loyalty: recognition, preference, or insistence.
 prepare visuals featuring symbols, names, and
characters associated with the product/service’s
brand identity and discuss the visuals with a
classmate. Please keep these visuals in your folder
for use in a later performance activity.
