Company Summary
We strive to create the ULTIMATE, year round,
extreme water sports experience
This will include an outdoor wakeboard cable
park on the Oklahoma River. There will also be
an indoor wake-pool complex with riverside view
grill, Wake Sports store for all your extreme
sports needs.
Ownership
The ownership Infinite wakeboarding will be Limited
Liability Corporation split between the owners Carter Cox,
Caleb Holmes, Jon Williams, Rock Bilodeau, and Heather
Kirby.
Together we will manage all aspects of the business.
Mission and Vision
Introduce, Promote, and Grow the sport of wakeboarding.
Help the environment by saving gas that people going to
the lake would use on their boats.
Cater people with all skill levels in the sport.
Introduce new technology advances for wakeboarding.
The Concept
Our Concept for the outdoor park will be something like this
wakeboard park in Orlando: Red Bull wake Lab
A cable park like this will be created on the Oklahoma
River.
The indoor infinite wake pool will use the technology of the
“endless pool”: Endless Pool
By supersizing the same technology and placing an
obstacle in front of the water flow, this will create a wake
similar to a boat wake.
shawn murray wakeboarding behind a boat
Place
The Oklahoma River in downtown OKC
Competitive Advantages
Unique
Only indoor/outdoor wakeboard park in Oklahoma.
Only year round wakeboarding park in region.
Location
Well populated downtown community.
Easy to get to from all highways.
State of the art
One of a kind infinite wake pool.
Cable System.
Promotion Strategy
Advertise a year before the opening by the following
methods.
Have billboard adds on all major highways in Oklahoma
and surrounding states.
Commercials with 3D visuals showing our state of the art
wakeboard park.
Advertise at the X-games and mountain dew tour games.
Place adds in all action sports magazines, boat
magazines.
Products and
Services
All retail products
Wakeboards and accessories.
Life jackets and other safety accessories.
Swimsuits and other apparel.
Food and Beverages.
Providing a wakeboard park for the general public
Including an indoor and outdoor wakeboard park.
Wakeboard lessons and instruction.
Price
•
•
Memberships
•
Yearly and monthly memberships will be available.
•
Fees vary by length of membership
Walk in fee
•
•
•
1 full day including lunch is $40
Rentals
•
$10 dollars extra for the package.
•
Includes everything you may need.
Lessons
•
Vary by time length and skill level.
Target Market
Ages 12-35
Anyone interested in wakeboarding
Adventurous and adrenaline seeking people
Oklahoma city metro and surrounding
communities
Strengths /Opportunities
Strengths
Unique
Location
Market of Growing Sport
Fun for all ages and skill levels
Opportunities
Promote the already growing sport.
Introduce sport to people new comers.
Expand Oklahoma wakeboarding community.
Hold competitions for all skill levels.
Weaknesses / Threats
Weaknesses
Energy and resources required to run the park.
Cost to build and start
Location (for other potential customers at a distance)
Concept for infinite wake pool not ever tried.
Threats
Changing river conditions for cable park.
Other wakeboard parks.
People going to lakes instead of our park.
Legal issues that consist of people getting hurt
Financial Plan
We are assuming start-up capital of $2,500,000
and a long-term (20 year) bank loan of
$1,250,000. The remainder of the necessary
financing will come through investors.
Our committed investors are Red Bull, Mountain
Dew, Shawn Murray, Hyperlite Wakeboards, Matt
Hoffman.
GANTT
Dec
2009
Commit to new
business.
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Prepare Business
plan.
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Jan
2010
Feb.
2010
March
2010
April
2010
May
2010
Present to bank and
investors.
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Purchase
Property/Begin
Construction.
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Begin Advertising.
Open For business
May 24