CIPR INSIDE MEASUREMENT SUMMIT
Office internal communications
and staff engagement
dashboard
A practitioner’s guide
Guy Bailey and Janis MacLennan,
Home Office
CIPR INSIDE MEASUREMENT SUMMIT
Introductions
Guy Bailey MCIPR
Evaluation and staff engagement lead, Home Office
Janis MacLennan, CIPR
Internal communications manager, Home Office
Home Office internal communications and staff engagement dashboard , Guy Bailey MCIPR, July 2013.
CIPR INSIDE MEASUREMENT SUMMIT
CIPR INSIDE MEASUREMENT SUMMIT
The offer
improving internal channels
linking with business objectives
tying it all together – the dashboard
Home Office internal communications and staff engagement dashboard , Guy Bailey MCIPR, July 2013.
CIPR INSIDE MEASUREMENT SUMMIT
The approach
data gathering
problems / solutions
customer requirements
Home Office internal communications and staff engagement dashboard , Guy Bailey MCIPR, July 2013.
CIPR INSIDE MEASUREMENT SUMMIT
Data gathering - monthly return
CIPR INSIDE MEASUREMENT SUMMIT
Problems/solutions
missing data
double-counting
spot or trend values
measuring staff feedback actions
Home Office internal communications and staff engagement dashboard , Guy Bailey MCIPR, July 2013.
CIPR INSIDE MEASUREMENT SUMMIT
CIPR INSIDE MEASUREMENT SUMMIT
Evaluation layers
level 1
internal comms and engagement measures
level 2
high-level staff engagement priorities
level 3
overall engagement index
Home Office internal communications and staff engagement dashboard , Guy Bailey MCIPR, July 2013.
CIPR INSIDE MEASUREMENT SUMMIT
CIPR INSIDE MEASUREMENT SUMMIT
CIPR INSIDE MEASUREMENT SUMMIT
Dashboard outcomes
influencing Board strategy
improved internal channels
instilling culture of evaluation across team
sharing best practice across the sector
having the opportunity to speak here today!
CIPR INSIDE MEASUREMENT SUMMIT
Next steps…
Thank you for listening
and please get in touch for more information:
Guy Bailey MCIPR
Evaluation and staff engagement lead, Home Office
guy.bailey3@homeoffice.gsi.gov.uk