IBM Watson Ushering in a New Era of Computing

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Watson leverages multiple algorithms to perform deeper
analysisQuestion:
Supporting Evidence:
In May 1898 Portugal celebrated the
400th anniversary of this explorer’s
arrival in India.
On the 27th of May 1498, Vasco da
Gama landed in Kappad Beach
Legend
Temporal Reasoning
Statistical Paraphrasing
GeoSpatial Reasoning
celebrated
landed in
Answer
Portugal
May 1898
400th anniversary
arrival
in
Reference Text
Date
Match
27th May 1498
Paraphrases
Stronger evidence can be
much harder to find and
score…
 Search far and wide
 Explore many hypotheses
 Find judge evidence
India
explorer
GeoKB
Kappad Beach
Vasco da
Gama
 Many inference
algorithms
How Watson works: DeepQA architecture
Learned Models
help combine and
weigh the Evidence
Evidence
Sources
Answer
Sources
Inquiry
Primary
Search
Answer
Scoring
Candidate
Answer
Generation
Evidence
Retrieval
1000’s of
Pieces of Evidence
Balance
Models
& Combine
Deep
Evidence
Scoring
100,000’s Scores from
many Deep Analysis
Algorithms
Models
Models
Models
Models
Models
100’s Possible
Answers
100’s
sources
Inquiry
Inquiry/Topic
Multiple
Analysis
Interpretations Decomposition
Hypothesis
Generation
Hypothesis and Evidence
Scoring
Synthesis
Final Confidence
Merging & Ranking
of a question
Hypothesis
Generation
Hypothesis and Evidence
Scoring
Responses with
Confidence
What is the Watson Ecosystem?
The Watson Ecosystem empowers development of
“Powered by IBM Watson” applications. Partners are
building a community of organizations who share a
vision for shaping the future of their industry through
the power of cognitive computing.
3
© 2014 International Business Machines Corporation
Three ways the Watson Ecosystem Program benefits partners
1
2
3
The Program represents a unique opportunity to demonstrate
thought leadership, innovation, and agility.
Watson cognitive capabilities can be a game changer by
differentiating your offering in the marketplace..
Watson cognitive capabilities can drive incremental revenue
by attracting new users or growing current users..
© 2014 International Business Machines Corporation
The Watson Ecosystem is composed of complementary,
interconnected partners
App Partners
Developcognitive powered applications
powered by IBM Watson
Content Partners
Fuelthe ecosystem with content to drive
cognitive applications
Talent Partners
Supportapplication partners with
developing and designing their solutions
Watson
Developer
Cloud
Watson
Content
Store
Watson
Talent
Hub
5
© 2014 International Business Machines Corporation
Delivering the cognitive experience to the masses
Watson
Developer
Cloud
+
Tools and APIs enabling
ISVs with self-service
training, development, and
testing of their cognitive
application.
Watson
Content
Store
+
Watson
Talent
Hub
Brings together sources of free
and for-fee data, including
general knowledge, industryspecific content, and subject
matter expertise to help power
Powered by Watson apps.
Helps to bridge ISVs’ resource
gaps by providing a marketplace
for skills like linguistics, natural
language processing, machine
learning, user experience design,
and analytics.
million equity
investments
subject matter experts
1000+
engaged innovators
in first 60 days
© 2014 International Business Machines Corporation
6
Fluid, Inc.
Challenge
• Drive conversion, customer satisfaction, and
brand loyalty for mass marketers and luxury
goods merchants such as The NorthFace,
Reebok, Google, Sears, and Clorox
Solution
• Fluid’s cognitive, expert personal shopper app
powered by IBM Watson transforms
consumer dialogue to make the best possible
purchases
Benefits
• Empowers consumers to shop as they
choose while helping retailers foster a
consumer led experience that turns shoppers
into buyers
• Replicates the best of the in-store experience
online which is like putting an expert sales
associate in the hands of every consumer
• Expected to help consumers make the same
query online in plain English to find the
perfect items
Home
7
Start by asking 3 simple questions:
1. What is the business value to the “Powered by Watson”
application you intend to build?
2. Does the application draw upon the unique
3.
characteristics
and capabilities of a cognitive offering?
Has the content that will fuel the application been
identified and can it be secured/licensed for the intended use?
What makes a great use case
Have a question and answer requirement,
with questions posed in natural language
Seek answers and insights from a defined
data repository (i.e. corpus) comprised
largely of unstructured data
Provide transparency and supporting
evidence for confidence weighted responses
to questions and queries
Learn more….
http://www03.ibm.com/innovation/us/watson/getting_
started.shtml
https://www.ibmdw.net/watson/
Take the next step and submit your idea:
http://www-03.ibm.com/innovation/us/watson/getting_started.shtml
© 2014 International Business Machines Corporation
ibmwatson.com
© 2014 International Business Machines Corporation
facebook.com/ibmwatson
@ibmwatson
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