Scripts for the Strategy as Stakeholder

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Files mounted on the Making Strategy Sage web site
Six sets of PowerPoint slides:
Introduction to Making Strategy
Strategy as the Prioritisation and Management of Key Issues
Strategy as Purpose: Agreeing Goals and Aspirations for the Organisation
Strategy as Competitive advantage
Closure
These slides are intended only as a supplement to the book and do not represent a complete
picture of the theory, concepts, or practice that lie behind the approach to strategy. They
provide some further examples and pick out some main themes.
They have been designed so that they can be modified and added to. However, the
copyright of the material lies with the authors.
Four sets of PowerPoint slides that list the tasks for each of the four forums. These are
directly from the book and save retyping them if required.
A 2-page quick guide to the use of Decision Explorer. This guide provides the majority of
the ‘hot-key’ instructions that used extensively during the Making Strategy process.
Videos introducing the use of Decision Explorer in the issue management forum. This
provides a quick way of ‘getting the hang’ of using the software at a basic level.
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
Group Explorer
There is also available a Group Support System that allows participants to enter
statements and links directly in to a publicly displayed Decision Explorer model. The
system also allows for the rating of statements, and the indication of preferences
about, for example, options to focus on, undesirable options, leverage on goals, etc.
The significant benefits of the system are higher productivity, anonymity when
appropriate, the ability to monitor development consensus, and facilitator monitoring
of levels of participation and type of participation. The system has been used
extensively over the past 10 years by a number of Business Schools, managers, and
consultants. It has been used with top management teams of MNC’s as well as with
pressure groups.
The system requires the purchase of the Group Explorer software from
Ackermann&Eden at Strathclyde Business School, a full copy of Decision Explorer,
Windows Server, and 2 laptop computers (one running Windows Server and the other
Windows 7).
See:
Ackermann, F. and Eden, C. Negotiation in Strategy Making Teams Group Support Systems and the Process of
Cognitive Change. Group Decision and Negotiation. 2011; 20(3)293-314.
Andersen, D.; Richardson, G. P.; Ackermann, F., and Eden, C. Using a Group Support System to Add Value to
Group Model Building. System Dynamics Review. 2010; 26(4)335-346.
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
Scripts for the Strategy as
Stakeholder Management
Forum
Chapter 10
Ackermann & Eden, Making Strategy:
Mapping Out Strategic Success
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
Strategic Management is
about agreeing which
stakeholders to practically
focus energy, cash, effort,
emotion
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
Script for Identifying and Prioritising Stakeholders
Tasks:
1) Introduce the Stakeholder Management Forum: 5 minutes
2) Surface stakeholders: 10-15 minutes
3) Review emergent material: 5 minutes
4) Position stakeholders against the dimensions of power and
interest: 15-30 minutes
5) Note the typical disposition of stakeholders: 10-20 minutes
6) Consider candidate management options: 5-15 minutes
Deliverable: A Structured Map illustrating stakeholder priority
Script Timing: Minimum 50 minutes, expected 90 minutes
Refer to p256
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
Script for ‘Exploring Stakeholder relationships’
Tasks:
1) Explore and capture the formal and informal relationships
between stakeholders: 20-25 minutes
2) Examine the resultant ‘influence network’ to detect
emergent properties and consider management options: 20-35
minutes
Deliverable: Structured stakeholder map illustrating social
networks and highlighting areas for management
Script Timing: Minimum 40 minutes, expected 55 minutes
Refer to p263
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
Script for ‘Building Stakeholder Management Webs’
Tasks:
1) Select ‘key’ stakeholder(s) to be examined: 5-10 minutes
2) Explore in depth the bases of ‘Power’ and ‘Interest’: 15-50
minutes
3) Review the resultant different webs for commonalities of
interests and power: 10-20 minutes
Deliverable: Detailed understanding of key stakeholders and
management options
Script Timing: Minimum 30 minutes, expected 65 minutes (for 3
webs)
Refer to p266
© Colin Eden and Fran Ackermann: Lecture Notes
For Making Strategy: Mapping Out Strategic Success, Sage, 2011
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