KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Olga Maksimova,
International projects specialist
CSR in Russia
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Definition:
Corporate Social Responsibility is the continuing commitment by business
to behave ethically and contribute to economic development while
improving the quality of life of the workforce and their families as well as of
the local community and society at large.
Or
CSR is about how companies manage the business processes to produce an
overall positive impact on society.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
History of CSR in Russia
• In 2003 the Russian president made a statement about CSR during the
XIII Congress of the Russian Union of Industrialists and Entrepreneurs;
• In 2002 only 2 companies submitted reports on CSR;
• In 2003 only 5 companies submitted reports on CSR;
• In 2006 20 companies submitted reports on CSR (according to the
Agenсy on social information). Among them: «Gazprom», Lukoil, Shell,
ТNК-BP, «Sibneft», «Rusal», «Norilsk Nickel» etc.
• In 2012 more than 50 companies submitted reports on CSR;
• In August 2013 Russia officially became a member of the WTO;
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
History of CSR in Russia
CSR reports
60
50
40
30
CSR reports
20
10
0
2002
2004
2006
2008
2010
2012
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Current situation
• The concept of CSR in Russia is being discussed;
• The code of corporate ethics is under development;
• The code of generally accepted rules and principals in environmental policy is
under development.
• Leading Russian companies follow the global trend of integration of CSR into the
corporate strategy for all types of corporate social performance, including
corporate philanthropy.
• Corporate philanthropy develops relatively independently with strengthening of
strategic and innovative aspects.
• Education in the field of CSR is included in compulsory core courses and modules
for the managerial trainings.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Specifics
• Historical and geographical features;
• Features associated with mentality of the
population and traditions of corporate governance;
• The features associated with the social and political
situation in the country.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Specifics
Historical and geographical features:
- A vast territory;
- The cities and suburbs are remote from each other, especially in Siberia and the
Far East;
- The concentration of financial resources in the most undeveloped and regions
with difficult climate conditions (Siberia and the North - oil, gas, aluminum, nickel
industries);
- The predominance of mono cities where infrastructure and people are tied to a
single enterprise;
- The social infrastructure is poor.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Specifics
The features associated with mentality of the population and traditions of
corporate governance:
- High social expectations at a low social activism;
- Tradition of labor relations;
- Inadequate attitude of media towards the company's efforts to support the
community: from total ignorance to the pathological suspicion of self-interest.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Specifics
The features associated with the social and political situation in the country:
-High poverty level in the regions;
-A huge number and spread of social problems in the territories - it is unclear from
where to start;
-Lack of experience and state infrastructure for solving "new" problems: drug
addiction, homeless people, AIDS;
-Pressure from local authorities, forcing companies to allocate resources for
programs which are not related to the needs and interests of the company but for
the priority programs of the region which don’t always make sense.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
The most popular reporting standards:
• Sunshine
• Global Reporting Initiative, GRI
• Accountability1000 (AA1000)
• ISO14000 and ISO26000
• Russian experience: Standard on social reporting of the Chamber of Commerce
and Industry of the RF (based on GRI and АА1000)
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Motivation:
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Higher competitive advantages on the international markets
Increases profit;
Loyalty to the company and its products increases;
PR;
Investment policy management tool and pledge of their own
sustainable development and prosperity.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Barriers:
• Lack of financial resources;
• Business still feels neither legal pressure, nor considerable pressure from media,
customers and civil society, which are among the main obstacles to CSR
development;
• Non-transparency of business in Russia is additional challenge;
• Lack of political support;
• Lack of understanding of the benefits of CSR for the business;
• Lack of experience, knowledge and qualified personnel in the companies dealing
with this topic;
• Low interest of media in CSR also slows down the progress.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Prospects:
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CSR in large organizations;
Promoting CSR among SMEs;
Introduction and promotion of non-financial reporting standards;
Education in the field of CSR is included in compulsory core courses and
modules for the managerial trainings.
• Development of approaches to corporate social responsibility, which
would be based on internationally accepted principles of social
responsibility, but taking into consideration the specifics of Russia.
• the government should take a proactive role in popularizing CSR by
creating better incentives and legal basis for CSR.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY
Prospects:
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"Application of mediation techniques in work of the guardian bodies
and agencies" (The project is co-financed by the Government of the
Kaliningrad region);
Social business network;
Special nomination in “Amber mercury” competition -"For contribution
to the development of socially responsible business in the Kaliningrad
region“;
Scholarships from the KCCI;
Social project "Paper recycling - preserving nature, save a life!“;
Teaching English people with disabilities;
Business education for people with disabilities.
MORE THAN 20 YEARS OF SUCCESSFUL ACTIVITY
Thank you!
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