SEO
PROPOSAL
Zach Morrison
Vice President
212.863.9699
zach@elitesem.com
PROCESS
1 Perform full scale audit to understand the full
size of the opportunity and depth of
optimizations available.
2 Develop Short and Long Term Strategy &
Execution Plan
3 Clean up foundational elements to improve site
performance
4 Expand reach through off page optimizations.
ELITESEM.COM
NYC
SF
ATL
PHL
CONFIDENTIAL
PHASE 1
Audit &
Discovery
SCOPE & OBJECTIVE
• The audit will include a thorough review
and diagnosis of the client’s online
properties and 3 competitors. The audit
is a comprehensive under the hood
analysis of the site, platform and
competition.
ELITESEM.COM
NYC
SF
ATL
PHL
CONFIDENTIAL
• The objective of the audit is to isolate
opportunities for improvement and
growth on the site and in the respective
markets.
AUDIT DETAILS
KEY PRELIMINARY
FACTORS
Page Indexation
File Names
Site Link Indexation
Canonicalization
Site Code
Server Speed
Page Load Speed
Doc Type
Javascript
Page Rank
Registration Info (Whois)
Trust Factor
Domain History
Domain Benefit
Contact information, Location, Etc.
Robots.txt
ELITESEM.COM
NYC
SF
ATL
PHL
SITEMAP
SITE COMPOSITION
OTHER SEO COMPONENTS
HTML Sitemap
XML Sitemap
Webmaster Tools (Part 1)
HTML Errors
Crawl Errors
Broken Links
Keyword Focus
File Names (part 2)
Page Title
Meta Description
Meta Keywords
H Tag Usage
Content Duplication
UGC
Site Updates
Content Density/Usage
Products Inn Stock
Images
Image Files and Or CDN
Alt Tags
Videos, collateral
Social SEO
PR SEO
Video SEO
Image SEO
Affiliate Program
Widget SEO
Blog
USER ISSUES
Usability
Site Folds
Architecture
Messaging
Footer Usage
Page Speed
Bread Crumbs
Color Scheme
Flash
Potential Bounce Issues
CONFIDENTIAL
( i.e. white papers, etc.)
COMPETITOR REVIEW
Components of Competitor Review
• Competitor Links
• Competitor Content
• Competitor Architecture
• Competitor Strategy
• Competitor Blogs
PLANS & PROCESS
KEY ASSUMPTIONS
DELIVERABLES
THE SCOPE INCLUDES:
• Full analytics Access will be
provided
• Comprehensive Audit Findings Word
Document (approximately 50 Pages)
Total Hours 40 Hours
• 30 Hours of On page Work and
Investigation
• 8 Hours of Documentation and
Summaries
• 2 Review Call
• Most Important 50-100
Keywords
• Document will highlight key areas
for traffic opportunities.
• Platform Login/Access
• Document will call attention to
foundation clean up needed.
• Server Specs
• Deal Road Map
• Market Expansion Road Map
• Any info you might deem as
valuable for a more thorough
audit
ELITESEM.COM
NYC
SF
ATL
PHL
• Document will layout key tasks that
should be top priority
• Comprehensive Raw Data to Compliment
Audit Document
CONFIDENTIAL
NOT INCLUDED:
• Keyword Strategy, Mapping, Targeting.
• Calendar Year Plan
• There will be no changes or
implementations
PHASE 2
Strategy &
Execution Plan
STRATEGY & EXECUTION PLAN
Based on our findings from the audit, Elite SEM will
develop a short & long term strategy execution plan
outlining all projects that need to be completed in order to
improve overall SEO performance.
Elite SEM will deliver a 12 month (month by month) plan
that outlines all of the details for each project at hand.
Total Hours 20 Hours
• 12 Developing Month By Month Project Outline
• 3 Hours of Review Of Documentation
• 5 Hours of Continued Support & Updates
ELITESEM.COM
NYC
SF
ATL
PHL
CONFIDENTIAL
PHASE 3
Optimizations
for the present
OPTIMIZATION
FOUNDATIONS
Keyword Mapping
Foundation Document
Meta Creation/Optimization
Body Content Optimization
Technical Optimizations
Image Optimizations
H Tag Optimizations
Conversion Improvement
Local Search Improvement and
Optimizations
Webmaster Tools Creation and
Optimization
Baseline Reporting and Monthly Analysis
SUGGESTED PROJECT BASED: ON GOING
HOURS: ESTIMATE - 30 – 120 HOURS PER MONTH
ELITESEM.COM
NYC
SF
ATL
PHL
CONFIDENTIAL
PHASE 4
Long Term
Growth & SEO
Sustainability
SEO SUSTAINABILITY
ON PAGE
OFF PAGE
New Content Creation
Blog Creation/Strategy
Blog Posts
Landing Page Creation
Winnable Keywords
Internal Linking Optimizations
Link Building (9 Tiered Approach) Baseline Reporting and Monthly
Reputation Management
Analysis
Social Linking
PR SEO Content
Competition Monitoring
PROJECT BASED: ON GOING
Monthly Reporting
HOURS: 30-120 HOURS PER MONTH
Monthly Consulting Hours
ELITESEM.COM
NYC
SF
ATL
PHL
CONFIDENTIAL
REPORTING
THANK YOU
Zach Morrison
Vice President
212.863.9699
954.913.4321
zach@elitesem.com