Simulation Center Business
Models
Jane Lindsay Miller, Ph.D.
Director, AHC Simulation Center &
Interprofessional Education and Resource Center
November 7, 2011
Developing “expertise”
• Jason S. Moser,
University of Delaware
• Studies event-related
potentials (ERPs) and
error-related negativity
(ERNs)
• Conclusion: Better
learners pay closer
attention to their
mistakes
• An expert is “a
person who has
made all the
mistakes that can
be made in a very
narrow field.”
-Nils Bohr
Program development snapshot
• IERC opened
• “Common
good” funding
model
2003
2007
• Planning for
AHC Sim Ctr
• Transition to
modified feefor-service
• Inter/multiprofessional
center
• “Valuebased” model
2011
Program description
• Serve 6 health professions in the AHC:
–
–
–
–
–
–
School of Dentistry
Medical School
School of Nursing
College of Pharmacy
School of Public Health
College of Veterinary Medicine
• “Cradle to grave” professional development (prehealth science to continuing education/licensure)
• Multi-modal: mannequins, task trainers,
standardized patients
Annual program statistics (FY2010)
•
•
•
•
Over 12,000 learners
Over 55,000 contact hours
Approximately 300 simulation projects
Daily average: 1.09 projects
Beyond utilization: Value on
Investment (VOI)
Program
evaluation
Project
evaluation
Learner
outcomes
VALUE
Toward a “value dashboard”
• Instrumental goals
– Accreditation
– Documenting learner outcomes
– Recruitment
• Service platform
– Simulation expertise
– Range of services
– Cost
• “Value adds”
– Faculty development
– Educational research
– Revenue
Generating revenue
• Closely articulate revenue generation and mission
– “Weekend colleges” have a low ROI
• Brand yourself
– Combine “reporting” & “marketing”
• Think creatively
– Consider your unique assets
– Consider new partnerships
• Revenue streams
– Know your REAL costs!
– Consider new sources for sponsored programs (e.g. SBIR)
– Protect resources for new lines of business and product
development
Contact information
• AHC Simulation Center & IERC
– www.ahcsimcenter.umn.edu
• Jane Lindsay Miller, Director
– mille142@umn.edu
– 612-624-6989