How to do a country launch
of WBCi Tool?
The Need
WBCi launch is IBFAN Asia’s deliverable under the World Bank
project (SAFANSI) with the following objectives :
• To create awareness about the WBCi tool as a milestone tool to
budget the strategies for implementing GSIYCF
• To reach and assist national program managers ,partners ,
government, donors,policy makers for financial planning of IYCF
policy and programes
• To attract public attention for future advocacy
Worldwide Launch and Action
The report and tool has been launched worldwide
1. INDIA
2. CANADA
3. MEXICO
4. COLOMBIA
5. COSTA RICA
6. GUATEMALA
7. BANGLADESH
8. NEPAL
9. ​AUSTRALIA
10. INDONESIA
11. EGYPT
12. AFGHANISTAN
Photo: India Launch by Dy. Chairman Planning Commission of India , December 2014
Plan to introduce / use of tool in 20 more countries in 2014
WBCi launched at the World Health Assembly 21 May
2014
The Launch : Two Components
WBCi Tool Kit
Demo Video
Advocacy
Package
The report and executive
summary
Excel Software
Communication Brochure
User Manual
WBCi brochure
Financial Tool PPT
Costing Table
Press Release template
Banner template and
Content CD cover
WBCi Tool Kit
User Manual
The excel Software
WBCi Brochure
Components of WBCi excel software
Components of the Advocacy Package
Process …
•
Organize a press conference
•
Arrange the logistics
•
Invite local media through circulating media invites
•
•
Translate the executive summary and communication in your local language
(if required )
•
Compile a press kit ( WBCi tool kit + Advocacy Package in the CD)
•
Issue a press release in local language and address the media
•
Document the event and generate a report with photographs and media coverage
•
Send the report to IBFAN Asia to be published at the website