eMedia
NEW PRODUCT SERVICE PROPOSAL
DIRECTOR OF INTERNET SERVICES
QST MEDIACOM
"All Media...All the Time"
Product Definition
2
 Internet Media provider



Music and videos
Articles and trade papers
Historical papers archive
 Publishing service




Papers
Articles
Books
Games and more…
Competition
3
 The big picture



Bookstores
E-sites
Media services
B
 Performance ratings

Position
Stability
Price

E
M
Performance
Market Summary
4
Changes in market share, costs,
pricing, and competition
Mass Adopters
Number
of
Early Adopters
customers
Late Adopters
Time
Packaging & Fulfillment
5
 Product Positioning



Pricing
Look
Fulfillment issues
Pricing
 COGs

Cost of goods vs. materials
COG
Distribution
6
 Distribution plan and
strategy
 Distribution channels


National
International
 Distribution operations


eMedia unit
responsibilities
Schedules
Pricing Plans
7
Basic
Standard
Premium
Pay each
occurrence
Maximum 12
downloads per
month
Unlimited
downloads per
month
Price range:
$1.99 to $7.99
$11.95
$19.95
Promotion & Marketing
8
 Launch plan

Product announcement
 Marketing

Karen Santos
 Promotions


Internet/Direct mail
Stores
Sales Outlook
9
eMedia Projected Revenue
$20,000
Revenue
$15,000
$10,000
$5,000
$0
Media
1st Qtr
2nd Qtr
Publish
3rd Qtr
4th Qtr
THANK YOU!
10
QST MediaCom
Our Partners
The eMedia unit