3Tre and Trentino Winter events presented in style in Milan
The 61st 3Tre lived today, Tuesday November 18th, another important moment of
promoton and communication in the set up to the Audi FIS World Cup Night Slalom
of December 22nd, taking part to the press conference dedicated to the major
Winter Sports event in the Trentino area, organized by Trentino Marketing at the
Four Season Hotel, in Milan.
Representing 3Tre on the day were Funivie Campiglio Director Francesco Bosco and
the last Italian winner on the Canalone Miramonti (2005), former slalom specialist
and 2005 FIS Slalom World Cup winner Giorgio Rocca.
Province of Trento’s Tourism Assessor Michele Dallapiccola introduced the topic of
Winter activities in Trentino, stressing the strong and steady push for innovation and
improvement of winter facilities and opportunities, that combines with the area’s
strong sports attitude and tradition, lays ideal ground for major sports event to take
place in Trentino on a yearly basis. In particular, Dallapiccola recalled the very
significant work to realize a new artificial lake in the Montagnoli area to become the
biggest basin for artificial snowing in Italy, and that is set to guarantee snow covering
over the whole Madonna di Campiglio ski area. As a consequence, some slopes in
the Grostè area will be already open on the upcoming weekend, starting Saturday
November 22nd. “3Tre Madonna di Campiglio is a match between the tradition of
the oldest Italian alpine ski classic and its consistent capacity to innovate and
renovate itself”, Dallapiccola stated.
After the speech by Italian Winter Sports Federation’s Vice-President Alberto
Beretta, who stressed the importance of the full commitment from Organizing
Committees and locations to preserve the key asset represented by the major winter
sports events in Italy, starting with Alpine Skiing World Cup races, the testimonials
from the six attending events (3Tre, Alpine Rock Fest, European Cup in Pozza di
Fassa, Tour de Ski in Val di Fiemme, Ciaspolada and Snowboard World Cup on
Costalunga pass) took the floor.
Giorgio Rocca recalled his victory in Madonna di Campiglio (“arguably the most
exciting moment in my career, an incredible atmosphere”), and insisted on 3Tre as a
Comitato 3TRE Madonna di Campiglio - Audi FIS Ski World Cup
Via Pradalago, 4 – 38086 Madonna di Campiglio (TN) – Italy
tel: +39(0465)447501 fax: +39(0465)440404 web: www.3trecampiglio.it
perfect mix between history and future: “Except for minor modifications, Canalone
Miramonti is one of the very few slopes in the World to still preserve its historical
identity, and everything that made it an actual icon in alpine skiing. At the same
time, the 3Tre Committee is working to offer an actual 360° experience, with a big
collateral event between the two runs in cooperation with top-level partners, such as
Audi, Colmar e Radio Italia, set to amaze and excite the public in Madonna di
Campiglio. On December 22nd, I am looking forward to experience and even warmer
atmosphere than in my magic 2005.”
Milan (Italy), November 18th, 2014
3Tre Madonna di Campiglio Press Office
Vitesse
Email: 3trecampiglio@vitesseonline.it
Tel: +39 06 58 33 42 11
Website: www.vitesseonline.it
Comitato 3TRE Madonna di Campiglio - Audi FIS Ski World Cup
Via Pradalago, 4 – 38086 Madonna di Campiglio (TN) – Italy
tel: +39(0465)447501 fax: +39(0465)440404 web: www.3trecampiglio.it