140301 VVM Masterhat

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Masterhat
Master
Hat
Masterhat
The Rijksmuseum Masterhat
rides on the avalanche that floods the city of Amsterdam
with tourist hats by South American origin.
In stead of tourists dressing in worldwide uniform creations
we let them warm up and drown
in the rich Dutch cultural heritage
with a smile.
Masterhat
Filmstills from TOURISTS (United under One Hat) by imaginevideo.nl
Masterhat
The Masterhats
show self portraits of the Rijksmuseum Dutch masters
on the back.
When viewed from behind
it looks like someone from the Golden Age
just stept into everyday life
that watches you closely.
Masterhat
Masterhat
Masterhat
The iconic Masterhats
can be made with various Masters
and various types of hats.
It's potential is not only limited to the Rijksmuseum
and could also partner up.
Masterhat
Masterhat
VENIVIDIMULTIPLEX consists of
Joost van Bergen, Dirk Schlebusch and Onne Walsmit.
They work on multidisciplinary designs
with an architectural background
and recently made the bicycle Lightbattle
in the Rijksmuseum Passage.
Masterhat
Lightbattle photo by Janus van Eijnden during the Amsterdam Light Festival
VENIVIDIMULTIPLEX Joost van Bergen Dirk Schlebusch Onne Walsmit
Eerste Keucheniusstraat 8hs 1051HR Amsterdam The Netherlands
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