Populism & the Election of 1896

• Mother Nature – droughts, floods, grasshoppers,
boll weevil
• High Taxes
• Tariffs did not protect farmers from foreign
• One-Crop economy
• Deflation – not enough dollars to go around
causes lower prices
• Railroad Corp. – controlled trans. of crops and
the rates
• Debt from purchasing new equipment
• disorganized
Price Indexes for Consumer &
Farm Products: 1865-1913
Keeping up with the
Farmers had to purchase new equipment
to increase production in order to compete
Faced disadvantages in the
shipping of farm goods
• Shipping prices were high
and storage prices were high.
• Local monopolies controlled
the grain storage elevators
and the railroads.
• Frank Norris’ The Octopus:
The Octopus was the railroad
companies that wrapped its
tentacles around and
smothered those that relied
on it.
Founder of the National Grange
of the Patrons of Husbandry (1867)
The Grange Movement ;
The Rural Modernizes
 First organized in the 1870s in the
Midwest, the south, and Texas.
 Set up cooperative associations.
 Social and educational components.
 Succeeded in lobbying for “Granger
 Rapidly declined by the late 1870s.
The Grange Preaches
for Change
• The grange set up
“posts” where meetings
were held that took on a
religious revival
atmosphere – Used the
power of Christian moralism
to motivate critics of an
unethical status quo
• Farms were “isolated
prisons” of dismal life – build
associations to breakdown
that lonely life
Supreme Court Decisions
 Munn vs. Illinois (1877)
 Wabash, St. Louis, &
Pacific Railroad Company vs.
Illinois (1886)
The Farmers Alliances
 Begun in the late 1880s (Texas first 
the Southern Alliance; then in the
Midwest  the Northern Alliance).
 Built upon the ashes of the Grange.
 More political and less social than the
 Racially integrated
 Ran candidates for office.
 Controlled 8 state legislatures & had 47
representatives in Congress during the
United We
We Fall
 In 1889 both
the Northern and
Southern Alliances
merged into one—the
Farmers’ Alliance.
St. Louis Convention Unites the
“Victims of Conspiratory Forces”
Central Credo of:
“We meet in the
midst of a nation
brought to the
verge of moral,
political, and
material ruin.”
Platform of Lunacy
The Populist (Peoples’) Party
 Founded by James B. Weaver
and Tom Watson.
 Omaha, NE Convention in July,
 Got almost 1 million popular
 Several Congressional seats
James B. Weaver,
Presidential Candidate
James G. Field, VP
Women Find Place to
breakdown Barriers
• Populists pushed for
economic independence
of women
• Mary Lease – fiery
eloquent lawyer/speaker
“Raise less corn, and
more Hell!”
• Women used Populist
Party to push for suffrage
in the states
Omaha Platform of 1892
1. System of “sub-treasuries.”
(provided farmers with loans
and warehouse to store goods
until prices were better)
2. Govt. ownership (Nationalizing)
of RRs, telephone & telegraph
3. Re-monitization of silver.
4. Direct Election of Senators
5. Graduated Income tax
Govt.-Owned Companies
Bi-Metallism Issue
1892 Election
Causes of the 1893 Panic
 Begun 10 days after Cleveland took office.
1. Several major corps. went bankrupt.
 Over 16,000 businesses disappeared.
 Triggered a stock market crash.
 Over-extended investments.
2. Bank failures followed causing a contraction
of credit [nearly 500 banks closed].
3. By 1895, unemployment reached 3 million.
 Americans cried out for relief, but the Govt.
continued its laissez faire policies!!
Here Lies Prosperity
Written by a Farmer at the
End of the 19c
When the banker says he's broke
And the merchant’s up in smoke,
They forget that it's the farmer
who feeds them all.
It would put them to the test
If the farmer took a rest;
Then they'd know that it's the farmer
feeds them all.
Coxey’s Army, 1894
 Jacob Coxey & his “Army of
the Commonweal of Christ.”
 March on Washington  “hayseed socialists!”
Result of Election Returns
 Populist vote
increased by
40% in the
bi-election year,
 Democratic
party losses in
the West were
 But, Republicans
won control of
the House.
Gold / Silver Bug
Campaign Pins
William Jennings Bryan
The “Great Commoner”
William Jennings Bryan
 Revivalist style of oratory.
Prairie avenger,
mountain lion,
Bryan, Bryan, Bryan,
Gigantic troubadour,
speaking like a siege
Smashing Plymouth Rock
with his boulders
from the West.
“Cross of Gold” Speech
You shall not
press down upon
the brow of labor
this crown of
thorns; you shall
not crucify
mankind upon a
cross of gold!
Bryan: The Farmers Friend
(The Mint Ratio)
18,000 miles of campaign “whistle stops.”
“The Populist and Silver
Convention Will Be Friendly to
Taken Over
by the
Platform  tariff reductions; income tax; stricter
control of the trusts (esp. RRs); free silver.
William McKinley (1843-1901)
Mark Hanna:
The “Front-Porch” Campaign
Pres. of Republican
National Committee
Campaign Manager
Raised $16 million
Trickle Down Theory
“Belly Vote”
The “Young”
Which Box
Will the
of ’96
Place His
1896 Election Results
Why Did Bryan Loose?
 His focus on silver undermined
efforts to build bridges to urban
voters. (consumers did not want
inflationary policies)
 He did not form alliances with
other groups.
 McKinley’s campaign was well-
organized and highly funded.
Gold Triumphs Over Silver
 1900  Gold
Standard Act
 confirmed the
commitment to
the gold standard.
 A victory for the
forces of
The Wizard
of Oz
by L. Frank
1964: Henry Littlefield’s
What Are the Metaphors?
Dorothy  ?
Silver Slippers  ?
Kansas  ?
Emerald City  ?
Wicked Witch of the
East  ?
Oz  ?
The Wizard  ?
Munchkins  ?
Wicked Witch of the
West  ?
Flying Monkeys  ?
Tin Woodsman  ?
Scarecrow  ?
Cowardly Lion  ?
Yellow Brick Road  ?
• Federal Income Tax – 15th Amendment
• Direct Election of Senators – 16th
• Hepburn Act 1906 – More Federal control
of the railroads and strengthens ICC
• Flexible Currency – no gold standard –
after Depression
• Progressive push for Initiative,
Referendum, and Recall
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