America’s Largest Pheasant Farm
William MacFarlane, President/Owner
2821 S. US Highway 51
Janesville, WI 53546
800-345-8348
www.pheasant.com
History of MacFarlane
Pheasants
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Family owned and
operated for 2 generations
since 1929
In the 1960’s MacFarlanes
started exporting birds
Employs 30 full time and 20
part time employees
MacFarlane’s has 3
divisions: Mature Birds,
Day-Old Chicks, & Dressed
Products
Mature Pheasants & Partridges
• In 2011, MacFarlanes will deliver over
330,000 live mature pheasants & 90,000
live partridges; 55,000 of the birds are
delivered to Canada
•Mature pheasants & partridges are
delivered from the end of August until
March
MacFarlane’s Fleet
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Our fleet consists of 11
vehicles used for deliveries
& 7 additional support
vehicles
Kenworth & Freightliner
trucks deliver mature birds
in the fall and winter
months
During April thru August,
temperature controlled
reefer boxes are installed
on our chick delivery
vehicles
Day-Old Chicks & Eggs
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In 2011, MacFarlanes
hatched over 1.4 million
chicks and sold over
200,000 eggs
Countries we exported to
in 2011: Canada,
Denmark, Italy, France,
England, & Tajikistan
Chicks are shipped
nationwide thru Priority
Mail, customers receive
them within 2 days
Dressed Products
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3rd Party Certified All Natural
Nationwide purveyor to
Whole Foods, approximately
300 grocery stores
Our pheasant was served at
President Obama’s inaugural
luncheon
Nationwide network of
distributors
We have large market
penetration in all major
metropolitan markets
Our only export market at
this time for food products is
Mexico
MacFarlane’s Biannual Pheasant
Management Seminar
• First Pheasant Management
Seminar was held in 1998
• Pheasant producers & preserve
owners from the U.S., Ireland,
England, Israel, France, and
Canada attend the seminar