Hunting & Fishing
http://www.whitewalker.com
Elk
Deer
Bison
Game Birds
Fishing
•Tyler Kessler
•Eric Nielsen
•Greg Pohler
•Shaun Lyons
http://aged.ces.uga.edu/
ORGANIZATIONAL STRUCTURE: BOARD OF DIRECTORS
Board of Directors
(5)
External
(2)
Ag-business Expert
(Elk)
Internal
(3)
Town Council
Member
President/
Maintenance
Coordinator
Head Guide
Secretary-Treasurer
Signing authority given to 2 of the internal directors
$1,500 will be paid to each external director for service rendered
External Board
Ag-business Expert
• Knowledge in agricultural business and elk
production
Archerwill Town Council Member
• Maintain good relations with the locals
External directors chosen to give expertise
in the areas that employees lack
ORGANIZATIONAL STRUCTURE: EMPLOYEES
General Manager
Maintenance Coordinator
Secretary-Treasurer/
Cook/
Cleaner
Head Guide
Guide
Marketer
Employees
General Manager
-
President
Is an owner and sits on the board of directors
Maintenance coordinator
Will have training in business and management
Secretary – Treasurer
- Office duties
- Cooking / Cleaning
Head Guide
– Coordinate big game hunts & maintain
safety
– Dress and transport animals
Guide
– Coordinate fishing & game bird hunts
– Dress and transport animals
Marketer
– Proven to have many ties to American
market
– Promote
– Create and maintain company website
ORGANIZATIONAL STRUCTURE: CONTRACTORS
President
Contracting Services
Accounting
Butchering
Taxidermy
Site Plan
Location:
Saskatchewan
Rural Municipality Land Description
• Perimeter (excluding
lake), yard, and one
pen will be fenced
Require ~ 5.5 mi
• Large hunting area
Approx. 800 ac
• X denotes treestands
Yard Site and Layout
• Located amidst dense bush
• Lodge situated in middle
of yard
• Dense trees provide
privacy for hunters
• Eight person hot tub
shared between two cabins
• Shop converted into
skinning facility/cooler
• Bins used for feed storage
Hunter Capacity Per Season
Hunting & Fishing
Trip
Length
(Days)
10
Clients/Week Clients/Month Month
Season
Clients
CABIN
1
5
4
4
16
160
CABIN
2
5
4
4
16
160
Maximum Capacity
320
TOTAL CAPITAL PURCHASES
Hunting & Fishing
CAPITAL PURCHASE
EST. BUDGET
ARCHERWILL FARM
$400,000.00
SITE IMPROVEMENTS
$82,000.00
U
HUNTING
$132,600.00
D
FISHING
$68,700.00
TOTAL CAPITAL COSTS
$683,300.00
B
G
E
T
Products and Services
• Trophy big game hunts of a lifetime
ELK
WHITE-TAILED DEER
BISON
All big game hunts are guarantee kill!
Products and Services
• Both upland and migratory game bird hunts
Located along major migratory flight route
Products and Services
• World class trophy fishing
State of the art “ Ice Shack”
Promotion
• Trade shows, website, and magazine ads
• All-Canada Show
• Minneapolis, Chicago, Milwaukee, Cleveland, St. Louis, Omaha
• ¼ page ad in All-Canada Adventures magazine
• Link to NSHFAL website from their home page
(www.allcanada.com)
Image: Affordable, high quality trophy hunting and fishing adventure
Place
• Attract American hunters throughout Northeastern to Midwestern
United States
• One of the highest densities of hunters and fishermen throughout
North America, who are willing and able to purchase high quality
outdoors vacation
2003/2004
• 20,350 Non-resident fishing licenses
• 10,148 Non-resident bird licenses
• 6,498 Non-resident big game licenses
SWOT Analysis
STRENGTHS
• full range of hunting &
fishing adventures
• “ Ice Shack”
• experienced guides
• ideal blend of forest,
meadows & pristine
lake
•
•
•
•
WEAKNESSES
large hunting area so
challenge to guarantee
kill
close proximity of
competitors
new venture
need excellent customer
service
SWOT Analysis - Opportunities
- SK is only western province where hunt farms legal
- adequate supply of game from over 370 SK game
farms
- increasing popularity from Americans that like
Canada’s larger game
- middle-of-road pricing allows to target middle-class
customers and wealthier hunters looking for a deal
SWOT Analysis - Threats
- competition from 32 existing hunt farms
- opposition from those labeling these as “canned
hunts”, and other hunters that see hunt farms
negatively impacting public hunting
- gov’t policy changes due to public pressure &/or
the Saskatchewan Wildlife Federation
- rising cost for stock trophy animals due to
increased popularity of hunt farms
Competitive Analysis
Outfitter
Echo Lake Big Game Hunts
Aspen Ridge Deer Ranch
Bruno, SK
Northern Saskatchewan
Hunting & Fishing Adventures
Ltd.
Attractions
Price (CDN) $
Has on site lodging.
Home cooked meals.
Elk, Whitetail, and Buffalo
hunting.
Private fishing pond,
Whitetail
Elk
Bison
$6,130
$5,250
$4,700
On site 3700sq. ft. lodge
World Class Walleye fishing.
Duck and geese hunting
Hiking and canoeing in river
available if you want.
Whitetail Deer
Elk
$6,400
$5,250
On site lodge & cabins
Big game hunts
Upland & migratory bird
hunts
Fishing and Ice fishing at
Tobin Lake
Whitetail
Elk
Bison
Bird hunt
Fishing
$6,000
$5,500
$3,000
$350/d
$500/d
Competitive Edge
 Full range of open-air activities
 Trophy Hunting (Elk, Deer, Bison, Game Birds)
 World Record Fishing
 Golfing at Greenwater Lake Resort, Barrier Lake Resort
Competitive Edge
Hunting & Fishing
THE ONE AND ONLY
“Ice-Shack”
Outdoorsman Heaven
Marketing Goals
Echo Lake Big Game Hunts Clientele: 80-90 Hunters/Year
Aspen Ridge Deer Ranch Clientele: 60 Hunters/Year
Hunting & Fishing
 YEAR ONE: 80 Customers
 YEAR TWO: 90 Customers
 YEAR THREE: 105 Customers
 THEREAFTER: 15% Increase/Year
BALANCE SHEET
Opening Balance Sheet
as at December 31, 2006
Assets
Current Assets:
Cash
Accounts Receivable
Total Inventories
Total Current Assets
19,169
13,507
32,676
Liabilities
Current Liabilities:
Accounts Payable
Long-Term Liabilities
Long Term Debt
Total Liabilities
28,664
337,110
365,774
Long-Term Assets:
Buildings, Machinery &
Equipment
Accumulated C.C.A.
Land
Total Long-Term Assets
403,300
(30,245)
280,000
653,055
Owner Equity
Retained Earnings
400,000
(80,043)
Total Owner Equity
319,957
Total Assets
685,731
Total Liabilities & Owner Equity
685,731
Owner Equity
FINANCING (EQUITY/DEBT)
• Equity Financing (100% from client)


$400,000
Sale of Farm
• Debt Financing





$350,000
Land Purchase
Class 06 Buildings & Fixtures
Total Security
FCC Loan:Security Ratio
 L:S = $350,000 / $567,500
$280,000
$287,500
$567,500
61.7%
TOTAL FINANCING = $750,000
CHART OF SALES & PRICES
Number of Sales of Elk & Deer
60
AVERAGE PRICE
50
ELK
$5,500
DEER
$6,000
BISON
$3,000
BIRD HUNT
$1,750
FISHING
$2,500
ICE FISHING
$2,500
Number of Sales
ELK
40
30
20
DEER
10
2004
2006
2008
2010
Year
2012
2014
2016
Sales increase at 15% per year
CHART OF NET INCOME
Net Income (Loss)
350,000
300,000
200,000
150,000
Net Income (Loss)
100,000
50,000
2017
2014
2011
(50,000)
2008
-
2005
Net Income ($)
250,000
(100,000)
Year
Breakeven Year = 2008
RATIO ANALYSIS
Profitabilty Ratios
60.0%
50.0%
40.0%
20.0%
Gross Profit Margin
10.0%
Net Profit Margin
-20.0%
-30.0%
-40.0%
Year
2017
2014
2011
-10.0%
2008
0.0%
2005
Percentage (%)
30.0%
RISK ANALYSIS
Critical Years
 2006 (Year One)
(MAJOR)
 2007 (Year Two)
(MAJOR)
 2008 (Year Three)
(SEMI-MAJOR)
Critical Products
 Elk
(MAJOR)
 Deer
(SEMI-MAJOR)
RISK ANALYSIS
Net Income Breakeven for Elk in 2006
 Number of sales
MAJOR = 195% increase
 Selling price
MAJOR = 73% increase
 Direct cost of the animals MINOR = 416% decrease
Cash Flow Breakeven for Elk in 2006
 Number of sales
MAJOR = 33% decrease
 Selling price
MAJOR = 21% decrease
 Direct cost of the animals MINOR = 51% increase
SCENARIO ANALYSIS
E
L
K
VARIABLE
WORST CASE
BASE CASE
BEST CASE
Number of Sales
13
20
27
Average Price
$3,575
$5,500
$7,425
Average Direct Cost
$1,350
$1,000
$650
Rate of Growth
0%
15%
30%
NPV
($463,285)
$501
$1,212,288
IRR
-2.66%
20.02%
55.81%
▲ Best Case = 35% Better ▼ Worst Case = 35% Worse
Financial Summary
Net Present Value
(NPV)
$501
Internal Rate of Return
(IRR)
20.02%
External Rate of
Return
16.50%
KEY ASSUMPTIONS
 Discount Rate = 20.0%
 Interest Rate = 8.0%
 Inflation Rate = 2.0%
 Marketing goals on Target (Risk Mitigation)
 Price of Hunts (Risk Mitigation)
Hunting & Fishing
•Eric Nielsen
•Tyler Kessler
•Greg Pohler
•Shaun Lyons
QUESTIONS???