Put the following products on
the Product Life Cycle (PLC).
• Smart cars in
Europe
• Smart cars in
Canada
• Smart Cars in USA
• Cell phones
• Cigarettes in North
America
• Cigarettes in the
developing world
• Kit-Kat and Aero
chocolate bars
• PC greenest
shopping bag
Here are the products plotted in the PLC. You may disagree with
some of the positioning. However, the exercise demonstrates the
way in which marketers would use such a tool.
Kit Kat & Aero
Smart EU
Smart CDA
Cig Develop
PC green
bag
Smart USA
Cig. NA
Put the following products on the Product Life
Cycle (PLC).
• MS-DOS.
• Internet
Telephones (WAP
or 3G).
• Palmtop
computers.
• Play Station 2.
• Sega Megadrive.
• Fax machines.
Here are the products plotted in the PLC. You may
disagree with some of the positioning. However, the
exercise demonstrates the way in which marketers would
use such a tool.
Think of your own products and services to challenge
another group as to where they are on the PLC – be
prepared to support your answer!