Australian V8 Ute Racing
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Australian V8 Ute Racing
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Ute in here
Presented to: (Type in name of Client representative HERE)
Presented by: (Type in name of your Team representative HERE)
The AIM:
To build new business for the (CLIENT) brand through a strategic
media platform with one of Australia’s highest profile motor sport
categories delivering the following:
 Brand Exposure through mass media exposure, particularly television
 Promotional opportunities to stimulate floor traffic at the retail end
 Involvement in a series that adds personality to the brand

Corporate Hospitality and V8 Ute hot laps where appropriate
 Opportunity for television and media placement on SEVEN Network
Why MOTORSPORT should be in the marketing mix:
Motor racing is now the second most watched sport on Television in
Australia - equal second with Rugby League at 22 million viewers
(cumulative) for the 2007 season * Official OZTAM TV Ratings
Motor Racing is now the second largest sport worldwide in television and
spectator share – second only to Soccer.
NASCAR in the United States has proven a touring car category can be
more popular than the traditional ball sports – NASCAR is now the 2nd
most watched sport in the USA
Attendance at V8 Supercar events has doubled in the past 10 years
Motor Racing is the third most attended spectator sport in Australia
- only horse racing and AFL are bigger in attendance.
(however have more events)
POSITIONING:
V8 Ute’s own a very defined niche – and offer much of the benefits
associated with V8 Supercars at a fraction of the investment level.
The V8 Ute category delivers Australia’s heartland - Ford Vs Holden V8
plus the rural culture and urban appeal reflected in the series offers
a deep pool of potential new customers.
Exit Polls and TV Ratings prove the V8 Ute Series is the highest profile
support category – second only to V8 Supercars in crowd and rating
appeal
Our key values are as follows:
Entertainment, fun, larrikin, truly Australian, more urban than
country in appeal, masculine and approachable.
NATIONAL and INTERNATIONAL Media:
All V8 Ute series rounds are televised on free-to-air TV in Australia and
New Zealand. The V8 Ute television package also airs on Fox Sports
nationally, Motors TV Europe, South America, South East Asia.
 SEVEN NETWORK 2009 - Coverage of the V8 Ute series will go to
air nationally on the SEVEN Network with a minimum of over 9 hours
committed.
 This will include 8 x one hour post produced programmes plus live races
from Clipsal, Darwin, Bathurst, Symmons Plains, and Homebush.
 The replay timeslot is a stand alone “V8 Utes” branded programme
Saturday afternoons following the V8X Magazine style Television
program on SEVEN Network. Live races part of the V8 Supercar
telecast.
- The TV programme will be produced by V8 Supercar’s
Australia Television.
09 Race CALENDAR:
R1
R2
R3
R4
R5
R6
R7
R8
Mar 19/22
May
1/3
May 29/31
June 19/21
July 10/12
Jul 31/Aug 2
Oct 8/12
Dec
4/6
Clipsal 500
Winton Raceway
Symmons Plains
Hidden Valley
Townsville Street Race
Sandown Raceway
Supercheap Auto 1000
Sydney 400 Homebush
SA
VIC
TAS
NT
QLD
VIC
NSW
NSW
- All V8 UTE Series rounds are on the V8 SUPERCAR
Level One Race Programme
TV Ratings:
The ratings figures for the 2008 season show a marked increase over
previous years ratings – due to the increased number of live races as part of
the 2008 television package. Full ratings data is available however
as a summary:
TOTAL CUMULATIVE VIEWERS after 8 Rounds
5,650,040 viewers
(based on average audience all people 18 plus – OZTAM figures in
5 Cap City and regional markets, doesn’t include FOX SPORTS,
Cable, Satellite or International coverage)
KEY TARGET MARKET
Males 18 - 54
Absolute Core 25 – 54
The DEMO Split:
2008 V8 Ute Racing TV Viewer Demographic
5,000,000
TV Viewers per annum
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
18-39
18-54
25-54
1,500,000
W25-54, 34%
W 18-54, 35%
W 18-39, 38%
1,000,000
M 18-39, 62%
M 18-54, 65%
M25-54, 66%
500,000
-
18-39
18-54
Age Group
25-54
2008 - Total ALL Rounds
5%
12%
12%
6%
13%
23%
7%
22%
M 18-29
M 18-39
M 18-54
M25-54
W 18-39
W 18-54
W 25-39
W25-54
Crowd FIGURES:
Almost 1 million spectators watched the V8 Ute Racing action on track
during the eight rounds of the 2008 Yokohama V8 Ute Series.
Major street events such as the Clipsal 500, Gold Coast Indy, plus the
new 2009 events such as Townsville and Homebush bring all the action of
motor racing direct to the fan base.
These events and other iconic tracks such as Sandown and Bathurst, plus
traditional “heartland” tracks such as Winton and Symmons Plains
give the V8 Ute series a major profile in Australian motor sport and with
crowd figures at V8 Supercar events doubling in the last 10 years, offers
a serious marketing opportunity direct to an extremely loyal fan base.
V8 Ute Web Site HITS:
The TEAM:
(Add in details of your team, past history, driver CV, successes etc - type
face is comic sans 16 pt in size bold)
The BENEFITS:
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(Add in here the benefits your team can offer potential partners
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SIGNAGE Placement:
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transporter etc in here. Duplicate slide and add further pages if required)
PROMOTIONAL Leverage:
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partners, duplicate slide and add further pages if required)
The VALUE:
Independent analysis by leading sports marketing Company REPUCOM
has proven that investment in the V8 UTE series delivers extensive
brand exposure.
Front running teams in the series regularly generate over 1 million
dollars value in brand exposure value, costed at the rate card value for
the timeslot.
The top five championship contenders delivered the following in 2008:
(Replace above with your own REPUCOM figure if required)
www.repucom.com
The INVESTMENT:
(Add in here Investment level required and proposed payment
plan)
Lets Tick the Boxes for (CLIENT):
This V8 Ute package is totally integrated to deliver branding, product
positioning and promotional leverage aimed at building business at the
retail end. The V8 Utes 4 year agreement to appear as a key support
category to the V8 Supercar series ensures long term continuity.
 Exposure to almost 1 million spectators on track
 Television exposure in excess of 5 million viewers based on previous
ratings for the timeslot (not including Fox Sports, Cable or International
coverage.)
 Free to air exposure on 2 free to air Networks, (Australia and NZ)
and International exposure through Europe, Asia and South America
 Potential logo exposure value in excess of $1.5 million dollars at rate
card value based on logo exposure independently measured.
The PARTNERS:
Australian V8 Ute Racing P/L is owned by the 32 shareholders that each
own vehicles that race in the series.
The Company has been granted the category management rights for the
series from the Confederation of Australian Motorsport (CAMS) for a
period of 10 years. This gives the series great continuity and a long
term horizon to develop a real impact for the series and the brand.
Other commercial partners committed long term for the series include
Yokohama, Ford, Holden, Disc Brakes Australia, Bob Jane T Marts,
Rodney Jane Racing Wheels, Century Batteries, Quadrant Suspension,
Pacemaker Headers.
Australian V8 Ute Racing P/L has appointed SPHERIX – a management
Company owned by professional motor sport consultants Bill West
and Craig Denyer to organise, administer, promote and manage the
series on a six year term.
Team CONTACT:
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