Building Display Ads that Drive Real
World Traffic
New York City
384 5th Ave 8th Floor
New York, NY 10018
Phone: 1-888-680-7999
Fax: 1-866-830-8909
sales@spongecell.com
Spongecell ADS
San Francisco
5 Lucerne St. #1
San Francisco, CA 94103
Phone: 1-888-680-7999
Fax: 1-866-830-8909
Presentation By:
Vikram Bhaskaran
Daniel Feiner
Andres M. Morón
Shyra Smart
Robert Tolson
www.spongecell.com
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We turn ads like these…………
Spongecell ADS
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Into Interactive Ads like these
Spongecell ADS
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Interactive Media Features
Social Networks
Carousel Feature
Media
Facebook, MySpace and Twitter
Scroll through products or events
Video and Audio
Calendars and Reminders
Map Integration
Subscriptions and Custom Actions
Outlook, Google, iCal and Yahoo
Locate and receive directions to a store,
restaurant or event
Invite Friends, Coupons and any other
button of choice
Spongecell ADS
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Competitive Advantages
• Non-Obtrusive
–
Our ads provide interactivity without the need to expand
• Lightweight
–
Publisher friendly and run anywhere that standard flash can run
• Quick Turnaround
–
Require as little as 24-48 hours to build once assets have been received
• Cost Effective
–
Spongecell Interactive Ads are more cost effective than Rich Media
• Optimization
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Site level reporting allows us to shift impressions anytime in order to maximize ad
effectiveness
• Reporting
–
Spongecell ADS
Reporting is interactive, web-based, and can be easily shared and exported to Excel
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Share on Facebook
What is it?
This feature allows brands to spread offers virally through social media avenues such as
facebook and twitter by allowing consumers to post deals to their news feeds
How does it work?
The consumer hovers over
the Spongecell button
Spongecell ADS
The Spongecell screen
loads and the consumer
clicks to post on facebook
Once the consumer
accepts sharing the deal, it
is posted on his profile
and his friends’ news
feeds
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Fan on Facebook
What is it?
This feature allows brands to spread offers virally through social media avenues such as
facebook and twitter by allowing consumers become fans and post deals to their feeds
How does it work?
The consumer hovers over
the Spongecell button
Spongecell ADS
The Spongecell screen
loads and the consumer
clicks to become a fan on
facebook
Once the consumer
becomes a fan, they have
access to and receive
updates from the banana
nut fan page
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Tweet This!
What is it?
Consumers can use this feature to post live tweets to their twitter feed from the
advertising banner. Brands enjoy word of mouth viral marketing.
How does it work?
The consumer hovers over
the Spongecell button
Spongecell ADS
The Spongecell screen
loads and the consumer
clicks on tweet this
A pre-populated tweet is
placed into the
consumer’s twitter feed
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External Data Solutions
Our dynamic platform also allows you to pull information in from external data sources
resulting in functionality such as:
Interactive Games, Quizzes, RSS Feeds, Twitter Feeds, Facebook Feeds &
Dynamic weather feeds
Example: View My Tweets
The consumer hovers over the
Spongecell button
Spongecell ADS
The Advertiser’s live tweets load
within the banner
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Clients and Partners
Advertisers
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Clients and Partners
Agencies
MEDIA JUNCTION
HORIZON
INTERACTIVE
Ad Networks/Publishers
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Case Study: Nestle Wonka
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Flight Period:
– December 30,31
Campaign Objective:
– Create Viral and Social Media awareness
around the launch of a facebook based
sweepstakes
Campaign Strategy:
– Use a Spongecell enhanced creative in
order to allow consumers to
• Become fans of WONKA Nation
• Enter the free candy for a year
sweepstakes
Spongecell ADS
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Production
– Received 24 hour notice before campaign
flight, within that timeframe Spongecell
was able to:
• Secure the media leveraging existing
partnerships
• Build the ads and traffic them within
a 5 hour timeframe
• Set up both Spongecell and DART
reporting
• Ensure full delivery across the new
years holiday on a 2 day flight
•
Impressions:
– Invoiced 31 MM impressions
– Delivered 34 MM impressions
•
Campaign Results:
– eCTR: .046%
– Screens Viewed Rate: .71%
– Screens Completed Rate: 1.64%
– Increase of facebook fans from 250K to
450K across the 2 day flight
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Case Study: Long John Silver’s
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•
•
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Background:
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The client was new to online advertising and was very
concerned about maintaining their brand equity
Campaign Goals:
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LJS wanted to build consumer awareness of two new
products through product sampling across three
geographic regions
Strategy:
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To enhanced the existing creative with Spongcell Interactive
buttons in order to boost consumer engagement
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Spongecell enabled consumers to:
• Locate a nearby restaurant
• Download a coupon for the new menu items: a free
taco or lemonade
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High profile ad placements on prominent national websites
via geo-targeting and key ad placements on targeted
media in local markets
Results
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More than 35 percent of consumers who expressed interest
in the Long John Silver’s offer also opted to receive
additional communication.
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Produced a completion rate of 2.27 percent, nearly 2.5
times higher than the industry average.
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Consumers not only engaged with the ad, but also took
action by requesting the coupon or locating a restaurant.
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Captured valuable consumer engagement information.
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