TIKI Wine & Vineyards
Company Overview
January 2012
1. The TIKI story
Welcome to TIKI, an exciting new range of quality New
Zealand wines.
Founders and owners, Royce and Sue McKean, named their
new wine venture TIKI to pay homage to the wisdom of
Royce’s Maori ancestors. Royce’s great-great grandfather, Tiki
Tere Mihi, was a chieftain of Ngati Uenuku, who revered the
land and its significance to his people. The esteemed tiki is
also a powerful good luck charm.
TIKI’s family-owned vineyards are all certified sustainable
and organically farmed (since March 2011) under the guiding
Maori principles of kaitiakitanga: guardianship, protection and
preservation of the earth.
2. Our mission
Our mission is to make organically farmed premium New Zealand wines that are
available at competitive prices in all channels of the global wine market. We
compete in quality and value with the larger New Zealand wine companies that
use traditional chemical farming practices.
SUPPLY As owners of New Zealand’s largest organically farmed estate
vineyards, we work with distributors and retailers to provide high quality,
organically farmed New Zealand wine.
COST Our size allows us to keep the cost of our wines on par with commercial
producers of non-organic New Zealand wines.
QUALITY ORGANIC Farming naturally, biologically and organically, using no
agrichemicals, herbicides, insecticides or pesticides, treating the land with the
respect it deserves, enables us to deliver the highest quality product available to
wine lovers all over the world.
3. Our people
The combined experience of the TIKI team is well over 100 years within the New Zealand wine industry across all
facets of the business from viticulture and winemaking to production, sales and marketing.
Royce and Sue McKean founders and owners of TIKI Wine & Vineyards,
they are actively involved in the management and strategic direction of this business and passionate about New
Zealand and New Zealand wine.
John Davies General Manager 30 years of Management and sales experience,
18 years of wine industry involvement with Brands from many of the Worlds great growing regions.
Evan Ward Head winemaker
One of New Zealand’s most respected winemakers with over 30 years winemaking experience. Evan joined the TIKI
Team as Head Winemaker from the 2010 vintage.
Pete Kerdemelidis National Vineyards Manager
Pete has been a viticulturist for the last 12 years and has worked in four of the major wine growing regions in New
Zealand. He joined TIKI in 2008 and has been instrumental in bringing the vineyards to the high standard they are
today.
Darryll Puddy of Fruit Driven Wines is our Export Manager for Europe and is an integral part of our team. Being
based in Market, Darryll and his colleagues will be able to offer real time support and help build our portfolio of brands
with our European distribution partners.
4. Viticulture and winemaking philosophy
TIKI Wine & Vineyards creates top quality by:
• Finding the best vineyard sites in New Zealand’s South
Island grape growing regions. TIKI has vineyards in the
Upper Wairau Valley (Marlborough), Waipara (North
Canterbury and Gibbston Valley (Central Otago).
• Employing the best viticulturists and winemakers to
expertly manage the vineyards and make our wines.
• The viticulture and winemaking team work closely
together to ensure that the grapes are in optimum condition
for winemaking.
• Sustainable, natural and organic farming of our vineyards.
• Minimalist and natural approach to winemaking.
5. Our family farms naturally
Our family vineyards are all certified ‘sustainable’ and we farm our land
naturally and organically.
We care for our land under the guiding Maori principles of Kaitiakitanga:
guardianship, protection and preservation of the earth. The way we farm is
better for you and better for the planet.
Our national vineyard manager Peter Kerdemelidis is one of the most
experienced and knowledgeable experts on organic vineyard management in
New Zealand.
TIKI vineyards are certified sustainable and are part of BioGro’s organic
certification since March 2011. From vintage 2012 we will use the Bio
“organics in transition” logo.
6. Brand portfolio
The TIKI range has three tiers:
Our TIKI Black Label is the most premium with a gold-medal winning Central
Otago Pinot Noir from the Gibbston Valley.
TIKI Single Vineyard wines are made in our vineyards which are the highest
in the Upper Wairau Valley. The soils of these single vineyards and their
unique climate provide distinctive flavours, fine acidity and elegance to the
wines.
TIKI Estate Wines are made from our vineyards in the Upper Wairau valley
and our Waipara vineyards. Purity and freshness are the underlying expression
of the wines. This range of wines offers excellent value for money. This is the
most widely distributed label under the TIKI brand.
MAUI
The MAUI brand is the ‘little brother’ to TIKI in our brand portfolio.
The wines take their name from Maui, the demi-god who as legend tells
us captured the sun and pulled New Zealand out of sea.
This range may be sourced from any of our three wine growing regions in
the South Island, Marlborough, Waipara and Central Otago.
Maui Marlborough Sauvignon Blanc 2011 was judged Champion Sauvignon
Blanc from 240 wines by a team of judges led by Bob Campbell MW at the 2011
NZ International Wine Show.
The Maui range also offer exceptional value for money.
ALPINE VALLEY
ALPINE VALLEY wines are specialist expressions of the higher
altitude Wairau Alpine Valley growing region.
This range is a niche brand and targeted to specific channel (e.g.
direct marketing, restaurants, specialist retail opportunities) and
export sales.
The range will be launched in Ontario Canada by Churchill Cellars in
January 2012 through the LCBO.
This range is excellent quality with four gold medals for its 2011
vintage so far. It is the best value range in the brand portfolio.
7. Marketing support
• A&P Funding
• Market visits by the TIKI team
• Global wine endorsement
• Trade marketing promotional support material tailored to
your market: brochures, endorsement updates, tasting notes.
• Monthly marketing updates to share success stories of promotions
from around the world.
• tikiwine.com
• Social media: Facebook, Twitter and YouTube
• QR code on all packaging
• TIKI POS
8. Recent Awards
TIKI Central Otago Pinot Noir 2009
Blue-Gold 2012 Sydney International Wine Competition
90 points Robert Parker
4½ stars Bob Campbell MW
TIKI Single Vineyard Sauvignon Blanc 2011
89 points Robert Parker
Pure Silver 2011 Air New Zealand Wine Awards
TIKI Estate Marlborough Sauvignon Blanc 2011:
Top 10 & 4½ Cuisine NZ Sauvignon Blanc tasting, Issue #150 – 2011/2012
5 stars Raymond Chan, September 2011
TIKI Estate Waipara Pinot Gris 2011:
4½ stars Raymond Chan, September 2011
Silver medal, 2011 NZ International Wine Show
TIKI Estate Marlborough Pinot Rosé
Silver medal, 2011 NZ International Wine Show
8. Recent Awards continued
Maui Marlborough Sauvignon Blanc 2011
Trophy & Gold medal, 2011 NZ International Wine Show
BEST BUY and 4 stars Cuisine, NZ Sauvignon Blanc tasting,
Issue #150 — 2011/2012
Pure Silver, 2011 Air New Zealand Wine Awards
Maui Waipara Pinot Gris 2011
Silver medal, 2011 NZ International Wine Show
Alpine Valley Marlborough Sauvignon Blanc 2011
Gold medal, 2011 International Aromatic Wine Competition
Highly commended, 2012 Sydney International Wine Competition
Alpine Valley Marlborough Pinot Gris 2011
Gold medal, 2011 International Aromatic Wine Competition
Top 100 & Blue Gold, 2012 Sydney International Wine Competition
Summary: TIKI points of advantage
Unique branding The TIKI name is a unique symbol of New Zealand,
its beautiful, rugged, primordial landscape and friendly people.
Organic The largest farmed plantings of organic vineyards in New Zealand.
Sustainable All vineyards are certified sustainable.
Top quality/award-winning wines across all key varieties Wines in our
TIKI, MAUI and ALPINE VALLEY ranges have all recently won gold medals.
Excellent value and organic All wines over deliver versus price/best value New
Zealand organically grown wines at competitive price points.
Family owned by Royce and Sue McKean.
People Highly experienced team of wine industry specialists with
collective experience exceeding 100 years.